Account executive
Definisjon
En profesjonell som har ansvaret for å håndtere kundeforhold, sørge for kundetilfredshet og drive salg for et selskap.
Synonymer4
Antonymer1
Eksempler på bruk1
She was promoted to account executive after demonstrating exceptional sales skills; The account executive met with the client to discuss their needs; His role as an account executive requires frequent travel to meet clients.
Etymologi og opprinnelse
The term "account" comes from the Old French "acont" meaning "to count," while "executive" derives from the Latin "exsequi" meaning "to carry out."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is generally unrelated to
emissiondata
An Account Executive (AE) in marketing or business development often manages client relationships and sales processes, requiring detailed, credible data to tailor pitches and demonstrate value. Emission data, typically environmental data quantifying carbon or pollutant outputs, has become increasingly relevant as companies integrate sustainability into their brand positioning and corporate responsibility narratives. The AE can leverage emission data to craft compelling proposals that align with clients' sustainability goals or regulatory compliance needs, thereby differentiating offerings in competitive markets. For example, in digital strategy, emission data can be integrated into dashboards or reporting tools that the AE uses to show measurable environmental impact reductions tied to a product or service, enhancing transparency and trust. This data-driven storytelling enables the AE to engage clients who prioritize ESG (Environmental, Social, and Governance) criteria, making emission data a practical asset in closing deals and shaping marketing messages that resonate with eco-conscious audiences.
PR
In marketing and business contexts, an Account Executive (AE) acts as the primary liaison between the client and the agency or company, managing client relationships, understanding client goals, and coordinating internal teams to deliver on those objectives. Public Relations (PR) is a strategic function focused on managing the company’s or client’s public image, media relations, and reputation through earned media, press releases, events, and communication strategies. The AE and PR teams work closely because the AE translates client needs and campaign goals into actionable briefs for the PR team, ensuring that PR efforts align with broader marketing and business objectives. For example, when launching a product or managing a crisis, the AE coordinates timing, messaging, and deliverables with PR specialists to ensure consistent communication across channels and stakeholders. This collaboration is critical in digital strategy as well, where PR-driven content and media placements can amplify digital campaigns, improve brand visibility, and drive engagement. The AE’s role in managing client expectations and timelines directly impacts the effectiveness and responsiveness of PR initiatives, making their interaction a practical, operational partnership rather than a theoretical connection.
predictive analytics
In marketing, business, and digital strategy, an Account Executive (AE) acts as the primary liaison between the client and the company, responsible for managing client relationships, understanding client needs, and driving revenue through tailored solutions. Predictive analytics provides the AE with data-driven insights about customer behavior, market trends, and campaign performance forecasts. By leveraging predictive analytics, the AE can proactively identify high-potential leads, anticipate client challenges, and customize pitches or campaign strategies that align with predicted outcomes. This enables the AE to prioritize efforts on accounts with the highest likelihood of conversion or upsell, optimize resource allocation, and demonstrate measurable ROI to clients. Essentially, predictive analytics empowers the AE to move from reactive account management to strategic, insight-driven client engagement, improving both client satisfaction and sales effectiveness.
after-sales
In marketing, business, and digital strategy, an Account Executive (AE) plays a pivotal role in bridging the gap between client acquisition and ongoing customer satisfaction, which directly impacts after-sales processes. The AE is responsible for managing client relationships from the initial sale through to post-sale engagement, ensuring that the customer's expectations are met or exceeded. This includes coordinating with after-sales teams to communicate client needs, feedback, and potential upsell or cross-sell opportunities identified during account management. By maintaining a continuous dialogue with clients, the AE helps facilitate smooth after-sales support, which can include onboarding, training, troubleshooting, and renewal discussions. This proactive involvement by the AE enhances customer retention and lifetime value, as they act as the client's advocate within the company, ensuring after-sales services are aligned with client goals and satisfaction metrics. In digital strategy, the AE may leverage CRM and customer data analytics to track after-sales performance indicators and tailor follow-up campaigns, thereby closing the loop between sales and after-sales functions. Essentially, the AE ensures that after-sales activities are not siloed but integrated into the broader client relationship management, driving long-term business growth and strategic alignment between sales and service teams.
Annonsebudskap
In marketing and digital strategy, an Account Executive (AE) acts as the primary liaison between the client and the agency or marketing team, responsible for understanding the client's business goals, target audience, and campaign objectives. The AE translates these insights into actionable briefs that guide the creation of the Annonsebudskap (advertising message). Specifically, the AE ensures that the Annonsebudskap aligns with the client’s brand voice, strategic goals, and market positioning by coordinating with creative teams, media planners, and strategists. This coordination is crucial because the effectiveness of the Annonsebudskap depends on accurately capturing client needs and market insights, which the AE facilitates through ongoing communication and feedback loops. Furthermore, the AE monitors campaign performance and client satisfaction, using data to refine the Annonsebudskap in iterative cycles, thereby directly influencing the message’s relevance and impact. Without the AE's role in managing client expectations and translating them into clear, targeted advertising messages, the Annonsebudskap risks being misaligned with strategic objectives or audience needs.
predictiveanalytics
An Account Executive (AE) in marketing and business acts as the primary liaison between clients and the internal teams responsible for delivering marketing solutions. Predictive analytics enables the AE to leverage data-driven insights to better understand client needs, forecast campaign outcomes, and tailor proposals with higher precision. Specifically, predictive analytics can identify which customer segments are most likely to convert, estimate the ROI of different marketing strategies, and anticipate market trends. By integrating these insights, the AE can craft more compelling pitches, prioritize client opportunities with higher success probabilities, and negotiate contracts grounded in quantifiable projections. This data-backed approach enhances the AE’s ability to drive revenue growth and align digital strategy recommendations with measurable business outcomes, making their client interactions more strategic and results-oriented rather than purely relationship-based or intuition-driven.
Attribution modeling strategy
An 'account executive' leverages an 'attribution modeling strategy' to effectively demonstrate how marketing efforts lead to sales, showing the direct impact of campaigns on client relationships.
Annonsegjenkjenning
An 'Account executive' leverages 'Annonsegjenkjenning' (advertisement recognition) to enhance client strategies by optimizing targeted marketing efforts.
annonseplassering
An Account Executive in marketing and business acts as the primary liaison between the client and the agency or media seller, managing client relationships and ensuring campaign objectives are met. In the context of annonseplassering (advertisement placement), the Account Executive plays a critical role in negotiating, planning, and securing optimal ad placements that align with the client's target audience and campaign goals. They analyze market data, coordinate with media planners and digital strategists to select the most effective annonseplassering options—whether digital banners, social media ads, or traditional media spots—to maximize ROI. By managing budgets, timelines, and client expectations, the Account Executive ensures that annonseplassering decisions are strategically aligned with broader marketing and digital strategies, thereby directly influencing campaign performance and client satisfaction.
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