adoptionrate
Definisjon
Andelen eller prosentandelen som et nytt produkt, teknologi, idé eller praksis blir akseptert og tatt i bruk av en befolkning over en bestemt tidsperiode.
Synonymer3
Antonymer2
Eksempler på bruk1
The adoption rate of electric vehicles has increased significantly in recent years; Companies monitor the adoption rate of their software to assess market success; The adoption rate of renewable energy technologies varies widely between countries.
Etymologi og opprinnelse
From the noun 'adoption' derived from Latin 'adoptio' meaning 'to choose for oneself' combined with 'rate' from Old French 'rate' and Latin 'rata', indicating a measure or quantity.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
algorithm shift
In marketing, business, and digital strategy, "algorithm shift"—such as changes in social media or search engine algorithms—directly impacts the "adoption rate" of new marketing tactics, platforms, or technologies. When an algorithm shifts, it often alters how content is prioritized, discovered, or monetized, forcing businesses to adapt their strategies to maintain or grow engagement. This adaptation process influences the adoption rate of new tools, content formats, or campaign approaches designed to align with the updated algorithm. Conversely, a high adoption rate of innovative strategies can prompt platforms to update their algorithms to optimize user experience or revenue, creating a feedback loop. Practically, marketers monitor algorithm shifts to anticipate changes in audience behavior and adjust their tactics, which affects how quickly new methods are adopted across the industry. Thus, algorithm shifts act as catalysts or barriers that accelerate or decelerate the adoption rate of marketing innovations, making their relationship critical for strategic planning and competitive advantage.
annonseplassering
In marketing and digital strategy, "annonseplassering" (ad placement) directly influences the "adoptionrate" of a product or service by determining where and how effectively advertisements reach the target audience. Strategic ad placement ensures that ads appear in contexts and channels where the intended consumers are most receptive, increasing the likelihood of engagement and conversion. For example, placing ads on platforms or websites that align with the target demographic’s interests or behaviors can accelerate product adoption by maximizing visibility and relevance. Conversely, poor ad placement can lead to wasted impressions and lower adoption rates because the message fails to reach or resonate with potential adopters. Thus, optimizing annonseplassering is a critical lever for improving adoptionrate, as it controls the exposure quality and timing that drives consumer awareness, interest, and ultimately, adoption decisions.
Ad format
The choice of ad format directly influences the adoption rate of a product or service by shaping user engagement, message clarity, and conversion efficiency. Different ad formats—such as video ads, carousel ads, interactive ads, or native ads—offer varying levels of user immersion and information delivery, which affect how quickly and effectively potential customers understand and accept the offering. For example, video ads can demonstrate product benefits dynamically, accelerating comprehension and trust, thereby increasing adoption rates. Conversely, static banner ads may generate awareness but often lack the depth to drive rapid adoption. Marketers strategically select ad formats based on target audience behavior and campaign goals to optimize the adoption curve. Additionally, certain ad formats enable better tracking and retargeting, allowing iterative optimization that further enhances adoption rates over time. Thus, the ad format is a critical lever in digital strategy to influence the speed and scale at which users adopt a product or service.
etisksourcing
The adoption rate of a digital strategy or technology within an organization or market is significantly influenced by the ethical sourcing practices (etisksourcing) employed during its development and deployment. Specifically, when companies prioritize ethical sourcing—such as ensuring fair labor practices, sustainable materials, and transparent supply chains—they build stronger trust and credibility with customers and stakeholders. This trust accelerates the adoption rate because consumers and business partners are more willing to engage with products or services that align with their values. In marketing, highlighting ethical sourcing can be a differentiator that drives demand and adoption, especially among socially conscious segments. From a business perspective, ethical sourcing reduces risks related to reputational damage or regulatory penalties, which can otherwise slow adoption due to negative perceptions or operational disruptions. Digitally, integrating ethical sourcing data into marketing automation and customer relationship management systems allows for targeted messaging that emphasizes these values, thereby increasing conversion and adoption rates. Therefore, ethical sourcing acts as a foundational element that directly impacts how quickly and widely a product or strategy is adopted by enhancing brand integrity and customer alignment.
esg-rapport
The adoption rate of a product, service, or digital platform is significantly influenced by the strength of ESG (Environmental, Social, and Governance) rapport that a company establishes with its stakeholders. In marketing and business strategy, demonstrating a robust ESG rapport builds trust and credibility, which can accelerate customer acceptance and willingness to adopt new offerings. For example, when a company transparently communicates its ESG commitments and performance through detailed ESG reports, it addresses growing consumer and investor demand for responsible business practices. This transparency reduces perceived risks and aligns the product with the values of socially conscious customers, thereby increasing adoption rates. From a digital strategy perspective, integrating ESG data into digital touchpoints—such as personalized content, social media campaigns, and interactive dashboards—can engage users more deeply and foster a community around shared values, further driving adoption. Thus, ESG rapport acts as a trust-building mechanism that directly impacts how quickly and widely innovations are embraced in the market, making ESG communication a strategic lever to enhance adoption rates.
goal tracking
Adoption rate measures how quickly and widely a new product, feature, or service is embraced by users or customers, serving as a critical indicator of market acceptance and business growth potential. Goal tracking, in marketing and digital strategy, involves setting specific, measurable objectives (such as user sign-ups, feature usage, or conversion milestones) and monitoring progress against these targets. The relationship between adoption rate and goal tracking is practical and cyclical: by defining clear goals related to adoption (e.g., achieving a 20% user adoption within three months), businesses can implement targeted marketing campaigns and product strategies designed to influence user behavior. Goal tracking then provides real-time data on adoption performance, enabling marketers and strategists to identify bottlenecks, optimize messaging, adjust user onboarding flows, or pivot tactics to accelerate adoption. Without goal tracking, adoption rate data remains a lagging indicator with limited actionable insight; conversely, goal tracking focused on adoption metrics ensures that marketing and product efforts are aligned to drive and measure user uptake effectively. This integration allows for iterative improvements, resource prioritization, and evidence-based decision making to maximize adoption success within competitive markets.
programmatic audio
The adoption rate of programmatic audio directly influences how quickly marketers and businesses integrate this channel into their digital strategies. Programmatic audio leverages automated, data-driven buying of audio ad inventory across streaming platforms and podcasts, enabling precise audience targeting and real-time optimization. A higher adoption rate means more advertisers are utilizing programmatic audio, which drives platform development, inventory expansion, and improved targeting capabilities. Conversely, as programmatic audio technology matures and demonstrates measurable ROI, it accelerates adoption rates by proving its value in reaching engaged, niche audiences with scalable and efficient campaigns. Therefore, adoption rate acts as both a catalyst and a feedback mechanism for the growth and sophistication of programmatic audio within marketing ecosystems. Businesses monitoring adoption rates can better time their investments and strategy shifts to capitalize on emerging audio programmatic opportunities, ensuring competitive advantage and optimized media spend.
purposeled
In marketing, business, and digital strategy, the concept of being "purpose-led"—where a company or brand operates with a clear social, environmental, or ethical mission—directly influences the adoption rate of its products or services. Consumers today increasingly seek brands that align with their values, so a strong, authentic purpose can accelerate adoption by building trust, emotional engagement, and differentiation in crowded markets. Practically, a purpose-led strategy informs messaging, product development, and customer experience design, making offerings more relevant and compelling to target audiences. This alignment reduces friction in the customer journey and encourages early adoption and advocacy, which in turn can create network effects that further boost adoption rates. Conversely, a high adoption rate validates the effectiveness of the purpose-led approach, providing data and social proof that reinforce the brand’s mission and attract additional users or customers. Therefore, the purpose-led approach acts as a catalyst that shapes consumer perception and behavior, directly impacting how quickly and widely a product or service is adopted in the market.
regram
In digital marketing and business growth strategies, "adoption rate" measures how quickly users or customers begin using a new product, feature, or campaign, while "regram" refers to the act of sharing user-generated content or brand-related posts on Instagram by reposting them to a brand's own or influencer's feed. The relationship between these two lies in how regramming user content can accelerate adoption rates. Specifically, when brands regram authentic customer posts showcasing product use or satisfaction, it serves as social proof and peer validation, which reduces hesitation and builds trust among potential adopters. This organic endorsement can create a network effect, encouraging more users to try and adopt the product or service faster. Additionally, regramming incentivizes customers to create and share content, further amplifying reach and accelerating adoption through community-driven marketing. Therefore, regramming acts as a tactical lever to boost adoption rates by leveraging social validation and expanding visibility in a credible, relatable way.
sirkulærøkonomi
The adoption rate of circular economy (sirkulærøkonomi) principles within businesses and markets is a critical metric that directly influences the effectiveness of marketing, business, and digital strategies. Specifically, a higher adoption rate indicates that more companies and consumers are embracing circular models such as product life extension, resource recovery, and sustainable consumption. This shift necessitates tailored marketing strategies that highlight sustainability credentials, transparency, and long-term value rather than traditional linear consumption benefits. From a business perspective, understanding adoption rates enables companies to prioritize investments in circular innovations, optimize supply chains for reuse and recycling, and develop new revenue models like product-as-a-service. Digitally, tracking adoption rates through data analytics and customer feedback allows for agile strategy adjustments, personalized communication, and targeted campaigns that accelerate further adoption. Thus, adoption rate acts as both a performance indicator and a strategic lever that shapes how circular economy concepts are integrated, communicated, and scaled in the marketplace, ensuring that marketing messages resonate with evolving consumer values and that business models remain competitive and sustainable.
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