alt-tekst
Definisjon
Tekst som beskriver innholdet i et bilde, vanligvis brukt i HTML for tilgjengelighetsformål.
Synonymer3
Antonymer1
Eksempler på bruk1
A website's images should always include alt-tekst for better accessibility; Screen readers use alt-tekst to help visually impaired users understand images.
Etymologi og opprinnelse
Derived from "alternatief" meaning "alternative" and "tekst" meaning "text."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
ad exchange
In digital marketing and advertising, "alt-tekst" (alternative text for images) plays a crucial role in ensuring accessibility and improving content relevance, which indirectly impacts ad performance within ad exchanges. Ad exchanges operate as real-time marketplaces where digital ad inventory is bought and sold, often relying on contextual signals and user data to optimize ad targeting and placement. When publishers include accurate and descriptive alt text for images on their websites, it enhances the semantic understanding of page content by ad tech algorithms and crawlers. This improved content clarity can lead to better contextual targeting by ad exchanges, allowing ads served to be more relevant to the page content and user intent. Consequently, this can increase click-through rates and ad revenue for publishers. Moreover, alt text contributes to SEO and page quality scores, factors that some ad exchanges consider when evaluating inventory quality and pricing. Therefore, while alt text is not directly part of the ad exchange process, it supports the ecosystem by enriching content metadata that ad exchanges leverage to optimize ad delivery and maximize monetization outcomes.
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on highly personalized marketing efforts targeted at specific high-value accounts, often involving tailored content and messaging to engage decision-makers within those accounts. Alt-tekst (alternative text) is primarily used to describe images for accessibility and SEO purposes. In the context of ABM, alt-tekst plays a practical role in ensuring that personalized digital content—such as customized landing pages, targeted ads, or account-specific content hubs—is accessible to all users, including those using screen readers. Moreover, well-crafted alt-tekst can improve the SEO performance of ABM content by making it more discoverable through search engines, which is critical when targeting niche accounts or industries. Therefore, alt-tekst supports ABM by enhancing the inclusivity and searchability of personalized marketing assets, helping ensure that the tailored content reaches and resonates with the intended accounts effectively.
Flyer
The connection between 'alt-tekst' and 'Flyer' lies in their roles in communication; 'alt-tekst' enhances accessibility in digital visuals, while a 'Flyer' serves as a tangible tool for promoting events or information, both aiming
Customer journey optimization software
Both 'alt-tekst' and 'Customer journey optimization software' focus on enhancing user experience; where 'alt-tekst' improves accessibility in digital content, 'Customer journey optimization software' streamlines the path for users to engage effectively with a brand.
Demand Generation
Alt-tekst enhances accessibility and engagement by providing context to images, much like Demand Generation creates awareness and interest to engage potential customers in a meaningful way.
Social Proof
The connection between 'alt-tekst' and 'Social Proof' lies in their shared role in enhancing accessibility and credibility—'alt-tekst' improves content accessibility for visually impaired users, while 'Social Proof' boosts user confidence through communal validation.
Customer journey mapping
Both 'alt-tekst' and 'Customer journey mapping' emphasize the importance of accessibility and understanding in communication, ensuring that all users can engage with content and navigate experiences effectively.
Prospekt
Both 'alt-tekst' and 'Prospekt' serve as descriptive tools that enhance accessibility and understanding; 'alt-tekst' provides context for images in digital content while 'Prospekt' offers information about products or services in promotional materials.
Ad placement
Ad placement determines where and how an advertisement appears on digital platforms, directly influencing its visibility and engagement potential. 'Alt-tekst' (alternative text) is a descriptive attribute for images that improves accessibility and SEO. When ads include images, properly crafted alt text can enhance the ad's discoverability through search engines and improve user experience for those using screen readers. This means that strategic ad placement combined with optimized alt text can increase the ad's reach by making it more accessible and indexable, especially in contexts like native advertising or content-driven placements where SEO and accessibility impact performance metrics. Additionally, alt text can support programmatic ad targeting by providing metadata that algorithms might use to better categorize and serve ads in relevant placements. Therefore, alt text enriches the value of ad placement by improving both technical SEO signals and accessibility compliance, which can lead to higher engagement and conversion rates in digital marketing campaigns.
Inbound marketing platform
Inbound marketing platforms focus on attracting customers through valuable content, while 'alt-tekst' (alternative text) enhances accessibility by providing descriptive text for images, which can be a crucial part of inbound content strategy to engage all audiences.
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