Competitive analysis
Definisjon
En prosess for å identifisere og vurdere styrkene og svakhetene til konkurrenter innen et marked for å informere forretningsstrategien.
Synonymer3
Antonymer1
Eksempler på bruk1
Conducting a competitive analysis helps businesses understand market trends; A thorough competitive analysis revealed gaps in our service offerings; We used competitive analysis to adjust our pricing strategy.
Etymologi og opprinnelse
The term 'competitive' originates from the Latin 'competere,' meaning 'to strive together,' while 'analysis' comes from the Greek 'analusis,' meaning 'a breaking up.'
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Annonsegruppe
Both 'Competitive analysis' and 'Annonsegruppe' involve strategic evaluation—where competitive analysis assesses market positioning while annoncegruppe (ad group) focuses on optimizing advertising strategies among competitors.
Annonsegjenkjenning
Both 'Competitive analysis' and 'Annonsegjenkjenning' involve a strategic evaluation process; the former assesses marketplace dynamics, while the latter identifies and analyzes advertisements to enhance marketing effectiveness.
Algoritme
An algorithm is a structured approach that can be utilized in competitive analysis to systematically evaluate and interpret data about competitors, revealing insights that drive strategic decision-making.
bot
A 'bot' can be a powerful tool in competitive analysis, automating the collection and analysis of data from competitors' online activities to uncover strategic insights.
Hotjar
Hotjar, a tool for website behavior analytics, plays a vital role in competitive analysis by providing insights into user interactions and engagement on your site compared to competitors.
Programmatisk annonsering
"Programmatisk annonsering" (programmatic advertising) relies on "competitive analysis" to optimize ad placements by understanding market trends and competitors' strategies, ensuring targeted reach and effective spending.
Account based marketing (ABM)
Competitive analysis in the context of Account Based Marketing (ABM) functions as a foundational intelligence process that identifies the strengths, weaknesses, strategies, and positioning of competitors within targeted accounts or industries. By deeply understanding competitors’ offerings, messaging, pricing, and engagement tactics at the account level, marketers can tailor ABM campaigns with highly differentiated value propositions and personalized outreach that directly addresses competitive threats or gaps. For example, if competitive analysis reveals that a key target account is heavily engaged with a competitor’s product due to a specific feature or service, ABM teams can craft customized content, offers, and sales plays that highlight alternative benefits or superior support, thereby increasing the likelihood of winning that account. Additionally, competitive insights inform the prioritization of accounts where competitive displacement is feasible, optimizing resource allocation in ABM efforts. Digital strategies such as targeted ads, personalized email sequences, and account-specific landing pages leverage these competitive insights to create more compelling and relevant experiences that resonate with decision-makers aware of the competitive landscape. Thus, competitive analysis directly shapes the strategic messaging, account selection, and tactical execution within ABM, making it a critical input for maximizing ABM effectiveness and ROI.
Retargeting
"Competitive analysis" helps identify audience preferences and behaviors, which can inform effective "retargeting" strategies to recapture potential customers who have previously engaged with your brand.
innholdsmarkedsføring
Competitive analysis and innholdsmarkedsføring (content marketing) are interconnected as both strategies aim to understand and engage target audiences effectively, leveraging insights to create compelling content that stands out in a crowded marketplace.
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