digital markedsføring og teknologi
Definisjon
Bruken av digitale teknologier og plattformer for å promotere produkter eller tjenester, samt studiet og anvendelsen av teknologiske verktøy som muliggjør nettbaserte markedsføringsstrategier.
Synonymer3
Antonymer2
Eksempler på bruk1
Digital markedsføring og teknologi have revolutionized how companies reach their customers; Many startups invest heavily in digital markedsføring og teknologi to gain competitive advantage; Understanding digital markedsføring og teknologi is essential for modern business success.
Etymologi og opprinnelse
The phrase combines 'digital', derived from Latin 'digitus' meaning 'finger' or 'toe', referring to discrete numerical data, with 'marketing', from Old English 'market' meaning a place for trade, and 'technology', from Greek 'techne' meaning art or skill and 'logia' meaning study. Together, it denotes the modern practice of marketing using digital tools and technologies.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for optimizing resource allocation in
Ad copy
Ad copy serves as the core messaging element within digital marketing and technology-driven campaigns by translating strategic insights and technological capabilities into persuasive, targeted communication. Specifically, digital marketing leverages data analytics, audience segmentation, and behavioral tracking technologies to identify precise customer profiles and moments of engagement. Ad copy then operationalizes these insights by crafting tailored messages that resonate with the identified segments, optimizing click-through and conversion rates. Furthermore, technology platforms enable dynamic ad copy personalization in real-time, such as programmatic advertising and AI-driven content generation, allowing marketers to test variations and rapidly iterate based on performance data. This integration ensures that ad copy is not static but evolves in alignment with digital strategies that prioritize user experience, relevance, and ROI. Without effective ad copy that harnesses digital marketing technologies, campaigns risk poor engagement despite advanced targeting capabilities, making their relationship both strategic and operationally indispensable.
Ad monitoring software
Ad monitoring software plays a critical role within digital markedsføring og teknologi (digital marketing and technology) by providing real-time, data-driven insights into the performance and placement of digital advertisements across multiple channels. This software enables marketers to track ad spend efficiency, detect fraudulent or non-compliant ad placements, and optimize campaign targeting based on performance metrics such as impressions, click-through rates, and conversions. In practice, integrating ad monitoring tools into a digital marketing technology stack allows businesses to dynamically adjust their digital strategies—such as reallocating budgets to higher-performing channels or creatives—thereby improving ROI and maintaining brand safety. Furthermore, the data collected by ad monitoring software feeds into broader marketing analytics platforms, enabling more informed decision-making and automation workflows that are central to modern digital marketing strategies. Without ad monitoring, digital marketers risk inefficient spend, poor audience targeting, and lack of transparency, which undermines the effectiveness of their technology-driven campaigns.
a/b-test
is a tool for
Account executive
An Account Executive (AE) in marketing acts as the primary liaison between clients and the internal teams responsible for delivering marketing solutions, including digital marketing and technology specialists. In the context of digital markedsføring og teknologi (digital marketing and technology), the AE translates client business goals into actionable digital strategies by coordinating with technical teams to tailor campaigns that leverage digital channels, data analytics, and marketing technologies such as CRM systems, marketing automation, and digital advertising platforms. The AE ensures that digital marketing initiatives align with client expectations and business objectives by managing project timelines, budgets, and deliverables while facilitating communication between creative, technical, and strategic teams. This role requires a deep understanding of digital marketing tools and technologies to effectively advocate for solutions that drive measurable results, optimize customer journeys, and integrate emerging technologies into the client’s marketing strategy. Thus, the AE bridges the gap between client needs and the technical execution of digital marketing strategies, enabling successful business outcomes through coordinated use of digital marketing and technology resources.
Ad creative testing
Ad creative testing is a critical process within digital marketing and technology that directly influences campaign effectiveness by systematically evaluating different creative elements—such as visuals, copy, calls-to-action, and formats—using digital platforms and data analytics tools. Digital marketing leverages technology like programmatic advertising, real-time bidding, and advanced analytics to deploy multiple ad variants simultaneously and collect performance data at scale. This integration allows marketers to identify which creatives resonate best with target audiences, optimize budget allocation dynamically, and improve conversion rates. The technology infrastructure enables rapid iteration cycles and precise measurement of key performance indicators (KPIs), turning creative hypotheses into data-driven decisions. Without the technological capabilities to automate testing, track user interactions, and analyze results in real time, ad creative testing would be slow, less accurate, and less actionable. Conversely, digital marketing and technology strategies rely on ad creative testing to validate assumptions and refine messaging, making it an indispensable feedback mechanism that drives continuous improvement in campaign performance and overall digital strategy.
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