Digital strategi
Definisjon
En plan eller tilnærming som bruker digitale verktøy og plattformer for å oppnå spesifikke mål innen markedsføring, kommunikasjon eller forretningsdrift.
Synonymer4
Antonymer2
Eksempler på bruk1
A company developed a digital strategy to enhance its online presence; The digital strategy focused on social media engagement and content marketing; Implementing a robust digital strategy can lead to increased customer engagement.
Etymologi og opprinnelse
The term "digital" originates from the Latin "digitus," meaning finger or toe, referring to the use of numerical data. "Strategy" comes from the Greek "strategia," meaning generalship or planning.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
ad server
A digital strategy defines the overarching plan for leveraging digital channels and technologies to achieve business and marketing goals, such as brand awareness, customer acquisition, or revenue growth. Within this framework, an ad server plays a critical operational role by enabling the precise delivery, tracking, and optimization of digital advertising campaigns. Specifically, the ad server provides the technical infrastructure to execute the digital strategy’s paid media components by managing ad inventory, targeting specific audience segments, serving personalized creatives based on data insights, and collecting performance metrics in real time. This data feedback loop allows marketers to refine their digital strategy dynamically—adjusting targeting parameters, creative messaging, and budget allocation based on ad server analytics. Without the ad server’s capabilities, the digital strategy would lack the necessary precision and agility in campaign execution and measurement, making it difficult to optimize ROI and align digital marketing efforts with strategic objectives. Thus, the ad server operationalizes key elements of the digital strategy, turning strategic goals into measurable, actionable advertising outcomes.
Account based marketing (ABM)
Account Based Marketing (ABM) and Digital Strategy are tightly interwoven in modern B2B marketing because ABM requires precise targeting and personalized engagement that digital channels and tools enable effectively. Digital strategy provides the framework and technology stack—such as data analytics, CRM integration, programmatic advertising, and marketing automation—that allows marketers to identify high-value accounts, tailor content and messaging to specific stakeholders within those accounts, and deliver multi-channel campaigns with measurable impact. The WHY is that ABM’s success hinges on leveraging digital touchpoints to orchestrate coordinated, personalized experiences at scale, which traditional marketing methods cannot efficiently achieve. The HOW involves using digital strategy components like account-level data segmentation, intent data analysis, and digital campaign orchestration platforms to execute ABM campaigns that align sales and marketing efforts, optimize resource allocation, and accelerate pipeline velocity. Without a robust digital strategy, ABM efforts lack the precision, scalability, and measurement needed to justify investment and drive revenue growth.
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Affiliate marketing
Affiliate marketing is a key component of digital strategy, leveraging partnerships to drive online sales and enhance brand visibility in the digital landscape.
budskap
The connection between 'budskap' (which means 'message') and 'Digital strategi' (meaning 'digital strategy') lies in the idea that an effective digital strategy is essential for delivering impactful messages that resonate with target audiences in the online world.
Lead magnet
A 'Lead magnet' is a crucial tool in a 'Digital strategy' as it attracts potential customers by offering value, ultimately driving engagement and conversions in the online marketplace.
meta tag
A "meta tag" serves as a crucial element in optimizing a website for search engines, while a "digital strategy" encompasses the broader plan to enhance online presence and effectiveness, illustrating how precise technical details contribute to overall strategic success in the digital landscape.
merkevare
A digital strategy is essential for building and enhancing a brand (merkevare) in today's online landscape, as it defines how a brand engages with its audience across various digital platforms.
Ad monitoring software
Ad monitoring software provides real-time and historical data on competitors' advertising activities, campaign performance, and market trends, which directly informs the development and adjustment of a digital strategy. By analyzing insights from ad monitoring—such as which creatives, channels, and messaging resonate best—digital strategists can optimize budget allocation, identify gaps or opportunities in the market, and tailor targeting to improve ROI. This feedback loop enables continuous refinement of digital campaigns, ensuring that strategic decisions are data-driven and responsive to competitive dynamics. Without ad monitoring, digital strategies risk being based on assumptions rather than actionable competitive intelligence, reducing their effectiveness in a fast-paced digital environment.
a/b-test
is a tool for
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