distribution
Definisjon
Handlingen av å dele noe ut blant flere mottakere; måten noe blir delt eller delt opp på.
Synonymer5
Antonymer4
Eksempler på bruk1
Distribusjonen av bøker skjer gjennom ulike kanaler, inkludert nettbutikker og fysiske bokhandlere.
Etymologi og opprinnelse
Ordet 'distribusjon' kommer fra det latinske 'distributio', som betyr 'fordeling'. Det ble først brukt på norsk i betydningen 'utdeling, fordeling' på 1800-tallet.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for optimizing
Account based marketing (ABM)
In Account Based Marketing (ABM), distribution refers to the strategic delivery of highly personalized content and messaging to a predefined set of target accounts through carefully selected channels and touchpoints. The effectiveness of ABM hinges on precise distribution because it ensures that tailored campaigns reach the right decision-makers within each account at the optimal time and via the most impactful mediums—such as targeted email sequences, personalized ads, direct mail, or account-specific events. This targeted distribution amplifies engagement by minimizing wasted impressions and maximizing relevance, which is critical given ABM’s focus on quality over quantity. Moreover, distribution strategies in ABM often integrate data-driven insights and technology platforms (like CRM, marketing automation, and intent data providers) to orchestrate multi-channel campaigns that synchronize messaging across sales and marketing teams. Without deliberate and well-executed distribution, even the most customized ABM content risks underperforming due to poor reach or timing, making distribution a practical linchpin in ABM’s success.
a/b-test
is used for
Targeting
Targeting and distribution are like the archer and the arrow; targeting identifies the bullseye to aim for, while distribution ensures the arrow reaches the intended mark effectively.
Account executive
In marketing and business contexts, an Account Executive (AE) plays a pivotal role in managing client relationships and ensuring the successful delivery of products or services. Distribution refers to the process and channels through which a product or service reaches the end customer. The AE directly influences distribution by coordinating between the client’s needs and the company’s distribution strategies. Specifically, the AE gathers detailed client requirements and market feedback, which inform decisions about which distribution channels to prioritize or optimize. For example, if a client demands faster delivery or access to specific digital platforms, the AE communicates these needs to the distribution and logistics teams, enabling adjustments in channel strategy or digital distribution methods. In digital strategy, the AE may also help tailor distribution approaches by aligning digital content delivery or product availability with client campaigns, ensuring that distribution timing and platforms maximize market impact. Thus, the AE acts as a critical liaison that translates client objectives into actionable distribution tactics, ensuring alignment between sales goals and distribution execution.
Ad monitoring software
Ad monitoring software enables marketers to track where, when, and how their advertisements are distributed across various channels and platforms in real time. By providing detailed insights into ad placements, frequency, and performance metrics, this software allows businesses to evaluate the effectiveness of their distribution strategies and optimize them accordingly. For example, if monitoring reveals that certain distribution channels yield low engagement or high costs, marketers can reallocate budget or adjust targeting to improve ROI. Additionally, ad monitoring helps ensure compliance with distribution agreements and prevents unauthorized ad placements, maintaining brand integrity. In digital strategy, this feedback loop between monitoring and distribution decisions is critical for agile campaign management, enabling continuous refinement of distribution tactics based on actual ad delivery data rather than assumptions or delayed reports.
Ad creative testing
Distribution and ad creative testing are tightly intertwined in digital marketing strategy because the effectiveness of ad creatives can only be accurately measured when they are distributed across appropriate channels and audience segments. Specifically, distribution acts as the execution mechanism that delivers different ad variants to targeted groups, enabling marketers to gather performance data on each creative. Without strategic distribution—such as selecting the right platforms, timing, and audience segments—the insights gained from ad creative testing would be unreliable or skewed, as exposure and context heavily influence engagement metrics. Conversely, ad creative testing informs distribution decisions by identifying which creatives resonate best with specific segments or channels, allowing marketers to optimize budget allocation and scale the highest-performing ads. This iterative feedback loop between distribution and creative testing ensures that marketing spend is efficiently directed toward the most impactful ads in the most receptive environments, maximizing ROI and campaign effectiveness.
målgruppe
The word 'målgruppe' (which means target audience in Norwegian) connects to 'distribution' as effective distribution strategies are essential for delivering content or products to the right målgruppe, ensuring engagement and maximizing impact.
Ad copy
Ad copy and distribution are intrinsically linked in marketing and digital strategy because the effectiveness of ad copy is heavily dependent on the distribution channels through which it is delivered. The 'why' lies in the need to tailor ad copy to the specific audience, format, and context of each distribution platform (e.g., social media, email, search ads, display networks). For example, concise, attention-grabbing ad copy is critical for paid social ads where users scroll quickly, whereas longer, benefit-driven copy may perform better in email campaigns targeting a segmented list. The 'how' is that distribution strategies inform the tone, length, call-to-action, and creative elements of ad copy to maximize engagement and conversion rates. Conversely, the quality and relevance of ad copy influence which distribution channels yield the best ROI, guiding marketers to optimize budget allocation and channel mix. This bidirectional relationship means that ad copy cannot be effectively created in isolation from distribution plans, and distribution strategies rely on tailored ad copy to unlock their full potential.
Ad format
Distribution and ad format are intrinsically linked in marketing and digital strategy because the choice of ad format directly influences the optimal distribution channels and tactics, and vice versa. For example, video ads require platforms and distribution methods that support video playback and can handle higher bandwidth, such as YouTube or social media feeds, whereas static display ads might be distributed more broadly across banner networks or programmatic display platforms. The distribution strategy must consider the ad format’s technical requirements, user engagement patterns, and contextual relevance to maximize reach and effectiveness. Conversely, the available or targeted distribution channels often constrain or dictate which ad formats are feasible or most effective—mobile app environments favor native or interstitial ads, while email marketing supports primarily static or GIF-based formats. This interdependency means marketers must align their ad format selection with distribution capabilities and audience consumption habits to ensure efficient delivery, higher engagement rates, and better ROI. In practice, this alignment involves tailoring creative assets to platform specifications, optimizing ad load times, and leveraging channel-specific user behavior data to select formats that perform best within chosen distribution frameworks.
Relaterte ord
Ingen relaterte ord funnet ennå
Vi jobber kontinuerlig med å finne og knytte sammen relaterte begreper. Sjekk tilbake senere!
Relaterte artikler
Laster innhold...