Email marketing
Definisjon
E-postmarkedsføring er en digital markedsføringsstrategi som innebærer å sende e-poster til en liste over kontakter med mål om å promotere produkter, tjenester eller merkevarebevissthet.
Synonymer3
Antonymer1
Eksempler på bruk1
Businesses utilize email marketing to engage customers; companies often send newsletters to keep their audience informed; effective email marketing can lead to higher conversion rates.
Etymologi og opprinnelse
The term 'email' is derived from 'electronic mail,' which was coined in the 1970s. 'Marketing' comes from the Middle English word 'market,' referring to a place for buying and selling goods, which has evolved to include the broader concept of promoting and selling products.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
both are business strategies used to optimize different operational areas
Facebook-kampanje
Both 'Facebook-kampanje' and 'Email marketing' represent digital marketing strategies that aim to engage audiences and promote products or services, leveraging targeted messaging to drive conversions in the online space.
Annonseringsmål
Email marketing serves as a strategic tool to achieve annonseringsmål (advertising goals) by directly engaging target audiences through tailored messaging and offers.
Frekvens
"Frekvens," meaning frequency, relates to email marketing as both emphasize the importance of consistent communication with audiences to effectively build engagement and brand loyalty.
innholdsmarkedsføring
"Innholdsmarkedsføring," or content marketing, and email marketing are interconnected as both strategies leverage engaging content to attract and retain audiences, ultimately driving conversions and fostering customer loyalty.
Retargeting
Retargeting and email marketing are both powerful tools for re-engaging potential customers, as retargeting reminds them of products they've shown interest in while email marketing delivers tailored messages directly to their inbox, reinforcing that interest.
Account based marketing (ABM)
Email marketing serves as a highly effective tactical channel within Account Based Marketing (ABM) strategies by enabling personalized, targeted communication directly to decision-makers at specific high-value accounts. ABM focuses on identifying and engaging a select set of accounts with tailored messaging, and email marketing operationalizes this by delivering customized content, offers, and calls-to-action that resonate with the unique pain points and buying stages of each account. Practically, marketers use account insights and firmographic data to segment and craft hyper-personalized email sequences that nurture relationships, coordinate multi-touch campaigns, and accelerate pipeline velocity. Additionally, email marketing platforms integrated with ABM tools allow tracking engagement metrics at the account level, facilitating iterative refinement of messaging and timing. This synergy enhances conversion rates by ensuring that outreach is relevant, timely, and aligned with the broader strategic goals of ABM, making email marketing a critical execution layer that translates ABM’s strategic account focus into measurable engagement and revenue outcomes.
Social media management
Social media management and email marketing both serve as powerful digital communication tools that enable brands to engage and nurture relationships with their audience, fostering community and encouraging conversions across multiple platforms.
Social media management tools
Social media management tools and email marketing both serve as essential channels for brands to engage and communicate with their audience, allowing for a cohesive digital marketing strategy that amplifies reach and fosters community.
anskaffelsesverdi
Anskaffelsesverdi, meaning "acquisition value," highlights the importance of understanding the value gained from investments, which parallels email marketing's focus on maximizing ROI through targeted communication strategies.
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