Email Marketing Automation

iːˈmeɪl ˈmɑːrkɪtɪŋ ˌɔːtəˈmeɪʃən
EnglishMarketingAutomationBusinessTechnology+1 til

Definisjon

E-postmarkedsføringsautomatisering refererer til bruken av programvare og verktøy for å automatisere prosessen med å sende markedsførings-e-poster til kunder og potensielle kunder.

Synonymer3

Email automationmarketing automationautomated email campaigns

Antonymer2

Manual marketingnon-automated marketing efforts

Eksempler på bruk1

1

Businesses often utilize email marketing automation to nurture leads effectively; it facilitates the delivery of targeted messages to various customer segments; many companies depend on email marketing automation to enhance their engagement rates.

Etymologi og opprinnelse

The term 'email' is derived from 'electronic mail,' with 'mail' tracing back to the Old French 'male,' meaning a bag or pouch. 'Marketing' originates from the Latin 'mercatus,' meaning market, while 'automation' comes from the Greek 'automatos,' meaning self-acting.

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Ad format

Email Marketing Automation and Ad Format intersect in the strategic orchestration of multi-channel marketing campaigns where the design and structure of ads influence automated email content and sequencing. Specifically, the choice of ad format—such as carousel ads, video ads, or interactive ads—provides data on user engagement patterns and preferences, which can be fed into email marketing automation platforms to trigger highly tailored email sequences. For example, a user interacting with a video ad format on social media can be automatically enrolled in an email drip campaign featuring similar video content or product offers, maintaining message consistency and reinforcing brand recall. Additionally, insights from ad format performance help marketers optimize email creative elements (like embedded videos or interactive content) to mirror successful ad formats, thereby increasing email engagement rates. This integration enhances customer journey personalization by aligning the visual and interactive elements experienced in paid ads with automated email communications, creating a cohesive and immersive user experience that drives conversions more effectively.

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"ABC-Analyse (Strategic Method of Inventory Management)"

both are strategic methods used to optimize business processes

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Annonsebudskap

Both 'Annonsebudskap' (advertising message) and 'Email Marketing Automation' represent the art of crafting targeted communication that engages audiences and drives responses, embodying the strategic essence of effective marketing.

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Algoritme

Email Marketing Automation utilizes algorithms to personalize and optimize campaign strategies, ensuring messages reach the right audience at the right time.

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annonsemedier

Email marketing automation enhances the efficiency of advertising in 'annonsemedier' (advertising media) by delivering targeted content at scale, creating a seamless blend of personalized marketing strategies within diverse media platforms.

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e-post

Email Marketing Automation streamlines the process of sending personalized e-posts to targeted audiences, enhancing engagement and efficiency in digital communication.

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Brand positioning strategy

Both 'Brand positioning strategy' and 'Email Marketing Automation' work hand-in-hand to create a targeted consumer experience, where strategic brand messaging is efficiently delivered to the right audience at the right time through automated email campaigns.

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Programmatisk annonsering

Both "Email Marketing Automation" and "Programmatisk annonsering" leverage data-driven strategies to deliver personalized content to targeted audiences, enhancing engagement and conversion through automated processes.

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alt-tekst

Alt-tekst enhances accessibility in email marketing automation by ensuring that images convey the same message, allowing automated campaigns to reach a wider audience.

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sidevisning

Email marketing automation can enhance 'sidevisning' or the viewership of online content by streamlining targeted communication, ensuring that the right messages reach the right audiences at the optimal times, thereby increasing engagement and visibility.

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