Event marketing

ɪˈvɛnt ˈmɑːrkɪtɪŋ
EnglishAdvertisingBrandingMarketingEngagement

Definisjon

Eventmarkedsføring refererer til strategien for å promotere et merke, produkt eller en tjeneste gjennom fysiske eller virtuelle arrangementer for å engasjere publikum og skape minneverdige opplevelser.

Synonymer3

Experiential marketingpromotional eventsbrand activation

Antonymer2

Traditional marketingpassive advertising

Eksempler på bruk1

1

Companies often utilize event marketing to launch new products; trade shows represent a common form of event marketing; non-profit organizations leverage event marketing to raise awareness and funds.

Etymologi og opprinnelse

"Event" derives from the Latin word "eventus," meaning "outcome" or "result," while "marketing" is derived from the Latin "mercatus," meaning "market."

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"ABC-Analyse (Strategic Method of Inventory Management)"

are distinct concepts used in different business areas

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Algoritme

An 'Algoritme' can optimize 'Event marketing' strategies by analyzing audience data to personalize promotions and enhance engagement for better attendance and experience.

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Google Ads

Google Ads enhances event marketing by enabling targeted advertising strategies that drive attendance and engagement through personalized outreach to specific audiences.

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kodet designspråk

Event marketing utilizes the principles of 'kodet designspråk' by crafting immersive experiences that convey a brand's identity through visual storytelling and engaging design elements.

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ettermarkedet

Event marketing and 'ettermarkedet' (which translates to ‘the secondary market’ in Norwegian) connect through the concept of creating unique experiences that can be resold or valued in a secondary market, where demand for exclusive events often drives pricing and access

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Sosial markedsføring

Event marketing and sosial markedsføring both utilize engaging experiences and community interaction to build brand awareness and foster relationships with target audiences.

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Annonse

Event marketing and "annonse" (the Norwegian word for advertisement) are interconnected as both aim to capture attention and drive engagement, turning audiences into participants through compelling storytelling and promotional strategies.

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annonsetretthet

Event marketing and "annonsetretthet" (Norwegian for "advertising effectiveness") are connected through the shared goal of maximizing audience engagement and impact through strategic promotion, ensuring that events not only attract attendees but also resonate meaningfully with them.

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stukturkapital

Event marketing and 'stukturkapital' (which translates to 'structural capital' in English) are creatively connected through the idea that successful events leverage structural capital—such as partnerships, brand reputation, and organizational processes—to create memorable experiences that enhance

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Targeting

Targeting in event marketing involves identifying and engaging specific audiences to create personalized experiences that resonate and drive participation.

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