impressions
Definisjon
Effekten, følelsen eller bildet som beholdes som en konsekvens av erfaring; et merke eller avtrykk laget ved trykk.
Synonymer5
Antonymer3
Eksempler på bruk1
She left a strong impression on everyone she met; The artist made several impressions of the sculpture; His first impressions of the city were very positive.
Etymologi og opprinnelse
From Latin 'impressio', from 'imprimere' meaning 'to press into or upon', combining 'in-' (into) and 'premere' (to press). The term evolved in Middle English to denote both physical marks and mental effects.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Ad placement
Ad placement directly determines where and how often an ad is shown to a target audience, which in turn directly influences the number of impressions the ad receives. Specifically, selecting high-traffic, relevant digital locations—such as popular websites, social media feeds, or mobile apps—maximizes the visibility of the ad, thereby increasing impressions. Conversely, poor ad placement in low-traffic or irrelevant channels results in fewer impressions, limiting campaign reach and effectiveness. In digital strategy, optimizing ad placement involves analyzing audience behavior and platform metrics to ensure ads appear in contexts where users are most likely to engage, thus driving higher impression counts that are critical for brand awareness and subsequent conversion opportunities. Therefore, ad placement acts as the primary lever controlling impressions, making their relationship essential for measuring and scaling marketing impact.
tilbud og etterspørsel
is influenced by
a/b-test
is used to compare the effectiveness of different impressions
"ABC-Analyse (Strategic Method of Inventory Management)"
is used for prioritizing inventory items based on their importance
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with personalized campaigns rather than broad audience segments. Impressions, in the digital marketing context, represent the number of times an ad or content is displayed to users. In ABM, impressions are strategically optimized and measured at the account level rather than at a broad demographic or interest-based level. This means impressions are carefully allocated to key decision-makers within targeted accounts to maximize relevance and minimize wasted spend. The relationship lies in how impressions serve as a tactical metric to gauge the reach and frequency of ABM campaigns within those precise accounts. By analyzing impressions data tied to specific accounts, marketers can refine targeting, adjust messaging frequency, and improve engagement quality. Therefore, impressions in ABM are not just volume metrics but are actionable signals that inform account-specific campaign adjustments, ensuring that marketing efforts are highly focused and efficient.
Account executive
In marketing and digital strategy, an Account Executive (AE) acts as the primary liaison between the client and the agency or company, responsible for managing client relationships, understanding campaign goals, and ensuring deliverables align with client expectations. Impressions, which quantify the number of times an ad or content is displayed to users, serve as a key performance metric that AEs monitor and communicate to clients to demonstrate campaign reach and visibility. The AE uses impressions data to evaluate whether the campaign is achieving its intended exposure, to justify budget allocations, and to recommend strategic adjustments such as targeting refinements or creative changes. By interpreting impressions alongside other metrics, the AE can provide actionable insights to optimize campaign effectiveness and maintain client satisfaction. Therefore, impressions are a critical data point that informs the AE’s client management and strategic decision-making processes, directly impacting campaign success and client retention.
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