Inbound marketing platform

ɪnˈbaʊnd ˈmɑrkɪtɪŋ ˈplætfɔrm
English marketingdigital marketingbusinesstechnology+1 til

Definisjon

En strategi som fokuserer på å tiltrekke kunder gjennom verdifullt innhold og opplevelser, snarere enn avbrytende reklame. Den involverer ofte bruk av digitale verktøy for å engasjere og pleie potensielle kunder.

Synonymer3

marketing automation platformcustomer engagement platformdigital marketing tool

Antonymer2

outbound marketing platformtraditional marketing approach

Eksempler på bruk1

1

Inbound marketing platforms help businesses connect with potential customers; Many companies use inbound marketing platforms to streamline their customer engagement processes; HubSpot is a popular inbound marketing platform for small businesses.

Etymologi og opprinnelse

The term "inbound" refers to attracting or drawing in, while "marketing" derives from the Middle English "market" which relates to the act of promoting products or services. "Platform" comes from the Old French "plateforme," meaning a raised level surface for a specific purpose.

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"ABC-Analyse (Strategic Method of Inventory Management)"

are tools used for optimizing business processes

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Utforsk relasjon

Facebook-kampanje

Both 'inbound marketing platform' and 'Facebook-kampanje' exemplify strategic approaches to attract and engage audiences, where the former focuses on drawing customers through valuable content and the latter utilizes social media advertising to reach targeted demographics effectively.

Utforsk relasjon

Flyer

A 'Flyer' serves as a tangible promotional tool that captures attention, just as an 'Inbound marketing platform' captures online interest through engaging content and targeted strategies, both aimed at drawing potential customers closer.

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annonsetekst

An 'annonsetekst' (advertisement text) serves as the compelling hook in an inbound marketing platform, drawing potential customers in through engaging content and persuasive messaging.

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alt-tekst

Inbound marketing platforms focus on attracting customers through valuable content, while 'alt-tekst' (alternative text) enhances accessibility by providing descriptive text for images, which can be a crucial part of inbound content strategy to engage all audiences.

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sidevisning

Both 'inbound marketing platform' and 'sidevisning' relate to the concept of attracting and engaging an audience, as inbound marketing platforms draw users in through valuable content, while 'sidevisning' refers to page views that indicate user interest and

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Social media advertising

Inbound marketing platforms leverage social media advertising to attract and engage audiences by creating tailored content that encourages organic interactions and conversions.

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e-post

An inbound marketing platform leverages e-post as a vital tool for nurturing leads and engaging customers through targeted email campaigns that drive conversions.

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søkemotor

An "inbound marketing platform" leverages effective online strategies to attract and engage potential customers, which is fundamentally linked to the role of a "søkemotor" (search engine) that directs users to relevant content and solutions.

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Targeting

Targeting is the strategic approach that enhances the effectiveness of an inbound marketing platform by focusing on specific audience segments to deliver personalized content and drive engagement.

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