journalism
Definisjon
Aktiviteten eller yrket med å rapportere, skrive, redigere, fotografere eller kringkaste nyheter eller informasjon til offentligheten.
Synonymer4
Antonymer4
Eksempler på bruk1
For eksempel, en journalist kan dekke en politisk hendelse eller skrive en artikkel om samfunnsspørsmål.
Etymologi og opprinnelse
Ordet 'journalistikk' kommer fra det franske ordet 'journal', som betyr 'daglig'. Dette er på grunn av aviser og nyhetsrapporter som kommer ut daglig.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
are unrelated concepts in different fields
annonsemedier
Both 'annonsemedier' (advertising media) and 'journalism' play crucial roles in informing the public, yet they do so through different lenses—one through the promotion of products and services, and the other through the pursuit of truth
annonsetekst
Journalism and "annonsetekst" (advertisement text) are interconnected through their shared purpose of conveying information and persuading audiences, whether reporting news or promoting products.
a/b-test
Both A/B testing and journalism involve the careful analysis of audience response — A/B testing seeks to optimize content through data-driven insights, while journalism aims to engage readers by understanding and responding to their interests and preferences.
Account based marketing (ABM)
Journalism and Account Based Marketing (ABM) intersect through the strategic use of storytelling, content creation, and audience insight to engage highly targeted accounts. In ABM, marketers tailor campaigns to specific high-value accounts by deeply understanding their business challenges, decision-making processes, and industry context. Journalism techniques—such as investigative research, interviewing, and narrative construction—enable marketers to craft highly relevant, credible, and compelling content that resonates with key stakeholders within these accounts. This approach enhances trust and engagement by delivering personalized insights and thought leadership that address the account’s unique pain points and goals. Furthermore, journalistic rigor in fact-checking and sourcing strengthens the authenticity of ABM content, making outreach more persuasive. On a digital strategy level, integrating journalistic storytelling into ABM campaigns supports multi-channel content distribution (e.g., personalized newsletters, case studies, executive interviews) that aligns with the buyer’s journey, improving account engagement metrics and conversion rates. Thus, journalism provides the methodological foundation and content quality that elevates ABM from generic targeting to meaningful, account-specific communication that drives business growth.
Marketing budget template
Both a "marketing budget template" and "journalism" rely on resource allocation and strategic planning to effectively communicate messages, whether it's promoting a product or delivering news to the public.
Ad creative testing
Journalism and ad creative testing intersect in marketing and digital strategy through the shared emphasis on audience insight, storytelling, and message effectiveness. Journalism’s rigorous approach to researching, understanding, and presenting information helps marketers craft authentic narratives and compelling content that resonate with target audiences. When developing ad creatives, marketers can apply journalistic techniques—such as fact-checking, audience profiling, and narrative framing—to create ads that are credible and engaging. Furthermore, journalism’s focus on clarity and emotional impact informs the hypotheses behind creative variations tested during ad creative testing. By leveraging journalistic storytelling principles, marketers can design multiple ad versions that vary in tone, message angle, or storytelling style, then use ad creative testing to empirically determine which narrative elements drive better engagement and conversion. This relationship is practical because journalism provides a foundation for message development, while ad creative testing validates and optimizes those messages in real-world digital environments, ensuring that marketing efforts are both authentic and effective.
Backlink
Journalism and backlinks both play vital roles in the digital information ecosystem, where journalism crafts narratives that attract readers, while backlinks help amplify those stories by enhancing their visibility and credibility online.
benchmarking
Journalism and benchmarking are connected through the pursuit of truth and accountability, as both seek to measure and report the standards of quality, ethics, and performance in society.
Ad format
Journalism and ad format intersect critically in digital marketing strategies where the credibility and engagement of journalistic content influence the effectiveness of advertising formats integrated within or alongside that content. Specifically, journalism provides contextually relevant, trusted environments that shape user attention and receptivity, enabling marketers to select ad formats—such as native ads, sponsored content, or in-article video ads—that seamlessly blend with editorial material. This alignment enhances user experience and ad performance by reducing ad fatigue and increasing engagement metrics like click-through rates and time spent. Moreover, the evolving nature of journalism, including the rise of digital news platforms and mobile consumption, dictates the optimization of ad formats for responsiveness, load speed, and non-intrusiveness, ensuring ads complement rather than disrupt journalistic storytelling. Thus, marketers leverage journalistic content characteristics to tailor ad formats that maximize brand messaging impact while respecting journalistic integrity and audience expectations, creating a symbiotic relationship where the quality and style of journalism directly inform the design and deployment of ad formats within digital ecosystems.
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