json

/ˈdʒeɪ.sɒn/
Englishdata interchangeweb developmentprogrammingtechnology

Definisjon

Et lettvekts datautvekslingsformat som er enkelt for mennesker å lese og skrive, og enkelt for maskiner å analysere og generere.

Synonymer1

None

Antonymer1

None

Eksempler på bruk1

1

{"name": "John", "age": 30}; [{"id": 1, "task": "Do laundry"}, {"id": 2, "task": "Write report"}]

Etymologi og opprinnelse

The term 'JSON' stands for JavaScript Object Notation, which is derived from JavaScript but is language-independent.

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"ABC-Analyse (Strategic Method of Inventory Management)"

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ad exchange

In digital advertising, ad exchanges function as automated marketplaces where publishers sell ad inventory and advertisers bid to display ads in real time. JSON (JavaScript Object Notation) is the primary data format used to structure and transmit bid requests and responses between demand-side platforms (DSPs), supply-side platforms (SSPs), and the ad exchange itself. Specifically, when an ad impression becomes available, the ad exchange sends a bid request encoded in JSON format containing detailed information about the user, device, context, and available inventory. DSPs parse this JSON data to evaluate the opportunity and respond with a bid response, also formatted in JSON, specifying the bid price and creative assets. This standardized, lightweight, and human-readable format enables rapid, efficient, and interoperable communication across diverse systems in the ad tech ecosystem, facilitating real-time bidding (RTB) processes that underpin programmatic advertising strategies. Without JSON's role in structuring these messages, the speed and scalability of ad exchanges would be severely hindered, impacting the effectiveness of digital marketing campaigns and business revenue models reliant on programmatic buying.

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Brand equity

Brand equity and JSON connect through the idea of building a strong identity—just as brand equity represents the value of a brand based on consumer perception, JSON (JavaScript Object Notation) structures data in a way that creates a clear identity for information,

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User interface design

User interface design often utilizes JSON to streamline data exchange, enabling seamless integration of dynamic content that enhances user experience.

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Marketing campaign analysis

"Marketing campaign analysis" often involves processing consumer data, which is frequently formatted in JSON, making it a versatile tool for organizing and interpreting that data effectively.

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Algoritme

The connection between 'Algoritme' and 'json' lies in their roles in data processing, where algorithms manipulate and analyze data structures like JSON to enable effective communication between systems.

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Lead generation

Lead generation and JSON connect through the process of using structured data (like JSON) to efficiently collect and manage potential customer information during marketing campaigns.

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Customer service strategy

A customer service strategy can utilize JSON to efficiently structure and transmit customer inquiries and support data, enabling faster response times and personalized service.

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merkevarebygging

"Merkevarebygging," or brand building, employs structured communication much like JSON (JavaScript Object Notation), which organizes data clearly, highlighting how effective branding relies on coherent and organized information to resonate with audiences.

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Marketing performance management

Marketing performance management utilizes data structures like JSON to efficiently store and analyze performance metrics, enabling better insights and decision-making.

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