kontekstuell reklame
Definisjon
Kontekstuell annonsering; en form for annonsering som retter seg mot forbrukere basert på deres nåværende kontekst, som for eksempel lokasjon, tid eller online aktivitet.
Synonymer3
Antonymer2
Eksempler på bruk1
Advertisers use kontektuell reklame to reach users more effectively; Companies often rely on kontektuell reklame to improve engagement rates; Online platforms utilize kontektuell reklame to serve relevant ads to users.
Etymologi og opprinnelse
The term is derived from "kontekstuell," meaning "contextual," which comes from "kontekst," meaning "context," and "reklame," meaning "advertising."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account based marketing (ABM)
Account Based Marketing (ABM) and kontekstuell reklame (contextual advertising) intersect in their shared goal of delivering highly relevant, targeted marketing messages, but they approach this from different angles that can be strategically integrated. ABM focuses on identifying and targeting specific high-value accounts with personalized campaigns tailored to the unique needs and characteristics of those accounts. Kontekstuell reklame, on the other hand, delivers ads based on the context of the content a user is currently engaging with, such as keywords, topics, or site categories, rather than relying on user behavior or demographics. The practical connection lies in using kontekstuell reklame as a tactical channel within an ABM strategy to increase the precision and relevance of ad delivery to target accounts. For example, once an ABM program identifies key accounts and their relevant industry topics or pain points, kontekstuell reklame can be deployed to serve ads on web pages or content environments that align with those topics, ensuring that the messaging appears in a contextually relevant setting that resonates with decision-makers at those accounts. This reduces wasted impressions and increases engagement by matching the ad content not only to the account but also to the moment and context in which the potential buyer is consuming information. Moreover, kontekstuell reklame can complement ABM by filling gaps where direct contact or intent data is limited, enabling marketers to maintain brand presence and nurture accounts through relevant contextual touchpoints. This synergy enhances digital strategy by combining ABM’s account precision with kontekstuell reklame’s contextual relevance, driving more efficient use of ad spend and improving conversion potential within targeted accounts.
Customer service collaboration software
Both "customer service collaboration software" and "kontekstuell reklame" (contextual advertising) emphasize the importance of tailored interactions—one focuses on enhancing customer support through teamwork, while the other aims to deliver personalized advertisements based on user context.
Attribution modeling software
Attribution modeling software analyzes consumer behavior to determine the effectiveness of marketing strategies, much like 'kontekstuell reklame' (contextual advertising) targets ads based on the user's current context, both aiming to optimize engagement and conversion.
Pay-per-click (PPC) advertising management
Both 'Pay-per-click (PPC) advertising management' and 'kontekstuell reklame' emphasize targeting audiences with precision, utilizing relevant contexts to optimize advertising effectiveness and engagement.
Marketing performance management platform
Both "Marketing performance management platform" and "kontekstuell reklame" emphasize the importance of data-driven decision-making in advertising, focusing on optimizing marketing efforts through relevant and contextualized messaging.
PPC (Pay-per-click)
PPC (Pay-per-click) and kontekstuell reklame (contextual advertising) are intricately linked as both strategies leverage targeted placements to drive user engagement and optimize advertising spend based on user intent and context.
Social media monitoring software
Both 'social media monitoring software' and 'kontekstuell reklame' involve analyzing user behavior and content to deliver relevant, targeted advertising that resonates with audiences in real-time.
Account executive
An 'account executive' strategically crafts and manages client relationships, much like 'kontekstuell reklame' customizes marketing messages to fit specific contexts, both aiming to engage effectively with their target audience.
Ad targeting software
Ad targeting software and kontekstuell reklame (contextual advertising) both focus on delivering relevant advertisements to users based on their interests and context, enhancing user engagement and ad effectiveness.
Marketing strategy template
Both 'Marketing strategy template' and 'kontekstuell reklame' emphasize the importance of tailored approaches in advertising, where a structured plan enhances the effectiveness of context-driven marketing.
Relaterte ord8 ord
Relaterte artikler
Laster innhold...