Lead generation

/ˈlɛd ˌdʒɛnəˈreɪʃən/
EnglishMarketingSalesBusiness DevelopmentCustomer Relationship Management

Definisjon

Prosessen med å identifisere og attrahere potensielle kunder eller klienter for et selskaps produkter eller tjenester.

Synonymer3

Prospectingcustomer acquisitionlead capture

Antonymer3

Closingretentionloss

Eksempler på bruk1

1

Many companies invest in lead generation strategies. Effective lead generation can significantly boost sales. Online marketing is a popular method for lead generation.

Etymologi og opprinnelse

The term 'lead' comes from the Old English 'lǣdan,' meaning 'to guide' or 'to lead,' while 'generation' is derived from the Latin 'generatio,' meaning 'a producing or creating.'

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

Se alle relasjoner

"ABC-Analyse (Strategic Method of Inventory Management)"

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styrke
Utforsk relasjon

e-post

E-post serves as a digital conduit for engaging potential customers, making it a vital tool in the strategy of lead generation to cultivate relationships and drive conversions.

Utforsk relasjon

Brand messaging

Lead generation and brand messaging are interconnected as effective brand messaging creates a compelling narrative that attracts and nurtures potential leads, transforming curiosity into actionable interest.

Utforsk relasjon

forbruker

Lead generation and 'forbruker' (Norwegian for 'consumer') are interconnected as effective lead generation strategies focus on understanding and engaging consumers to convert potential interest into actionable buying decisions.

Utforsk relasjon

Google Ads

Lead generation and Google Ads are intricately linked as Google Ads serves as a powerful tool for businesses to attract potential customers and capture their interest, effectively driving leads into the sales funnel.

Utforsk relasjon

Customer journey mapping

Lead generation acts as the catalyst that sparks the customer journey mapping process, guiding businesses in understanding and enhancing each stage of the customer’s experience.

Utforsk relasjon

json

Lead generation and JSON connect through the process of using structured data (like JSON) to efficiently collect and manage potential customer information during marketing campaigns.

Utforsk relasjon

Social media content strategy

Lead generation and social media content strategy are interconnected as effective social media content attracts and engages target audiences, ultimately driving potential customers toward conversion and lead generation.

Utforsk relasjon

Email List Building

Email list building is a foundational strategy for effective lead generation, as it cultivates a targeted audience of potential customers interested in a brand's offerings.

Utforsk relasjon

landingsside

The connection between 'landingsside' and 'lead generation' lies in the concept of creating an effective landing page that captures interest, ultimately leading to successful customer acquisition.

Utforsk relasjon

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