Lead generation

/ˈlɛd ˌdʒɛnəˈreɪʃən/
EnglishMarketingSalesBusiness DevelopmentCustomer Relationship Management

Definisjon

The process of identifying and attracting potential customers or clients for a business's products or services.

Synonymer3

Prospectingcustomer acquisitionlead capture

Antonymer3

Closingretentionloss

Eksempler på bruk1

1

Many companies invest in lead generation strategies. Effective lead generation can significantly boost sales. Online marketing is a popular method for lead generation.

Etymologi og opprinnelse

The term 'lead' comes from the Old English 'lǣdan,' meaning 'to guide' or 'to lead,' while 'generation' is derived from the Latin 'generatio,' meaning 'a producing or creating.'

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Chatbot

Chatbots serve as interactive tools that engage users in real-time conversations, effectively nurturing prospects and streamlining the lead generation process.

Utforsk relasjon

kostnad per tusen (cpt)

"Kostnad per tusen (CPT)" is a metric used in advertising to measure cost efficiency for reaching potential customers, directly linking to lead generation as it assesses the cost-effectiveness of acquiring leads through campaigns.

Utforsk relasjon

Email List Building

Email list building is a foundational strategy for effective lead generation, as it cultivates a targeted audience of potential customers interested in a brand's offerings.

Utforsk relasjon

Attribution software

Attribution software tracks the effectiveness of marketing efforts, enabling businesses to refine their lead generation strategies by identifying which channels drive the most conversions.

Utforsk relasjon

influencer marketing

Influencer marketing serves as a dynamic catalyst for lead generation by leveraging the trust and reach of social media personalities to attract and convert potential customers.

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Facebook Business Manager

Facebook Business Manager provides the tools and analytics needed to effectively manage ad campaigns, making it a powerful platform for optimizing lead generation strategies.

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Facebook

Facebook serves as a powerful platform for lead generation by allowing businesses to engage their target audience through targeted ads and organic content, transforming social interactions into potential customer relationships.

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Search engine optimization (SEO) platform

A search engine optimization (SEO) platform enhances online visibility, making it an essential tool for driving targeted traffic to lead generation efforts.

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klikkfrekvens (ctr)

The connection between 'klikkfrekvens (CTR)' and 'Lead generation' lies in the fact that a higher click-through rate often indicates effective marketing strategies that attract potential customers, ultimately driving lead generation efforts.

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Email Marketing Strategy

Email marketing strategy serves as a targeted tool for lead generation, effectively nurturing potential customers through personalized communication that drives engagement and conversions.

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