Marketing analytics
Definisjon
Praksisen med å måle, forvalte og analysere markedsføringsytelse for å maksimere effektiviteten og optimalisere avkastningen på investering (ROI).
Synonymer3
Antonymer1
Eksempler på bruk1
Using marketing analytics helps companies understand customer behavior; businesses leverage marketing analytics to improve their strategies; marketing analytics can guide decisions on advertising spending.
Etymologi og opprinnelse
"Marketing" derives from the Latin "mercatus," meaning "market," and "analytics" comes from the Greek "analytikos," meaning "able to analyze."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Annonsegjenkjenning
Marketing analytics and annonsegjenkjenning (ad recognition) are interconnected as both involve the analysis of data to understand consumer behavior and optimize advertising effectiveness in a targeted manner.
Annonseringsmål
Marketing analytics helps businesses assess and refine their 'annonseringsmål' (advertising goals) by analyzing data to measure the effectiveness of campaigns and strategies.
benchmarking
Benchmarking in marketing analytics allows businesses to compare their performance against industry standards, driving data-driven strategies for improvement and competitive advantage.
Facebook SDK
The Facebook SDK serves as a bridge for developers to integrate social features into their apps, which, when combined with marketing analytics, empowers businesses to track user engagement and optimize their advertising strategies effectively.
a/b-testing
Marketing analytics provides the data infrastructure and analytical frameworks necessary to design, execute, and interpret A/B testing experiments effectively. Specifically, marketing analytics identifies key performance indicators (KPIs) and customer segments that inform hypothesis generation for A/B tests. It also establishes baseline metrics and tracks user behavior across digital channels, enabling precise measurement of variant performance during tests. Conversely, A/B testing generates controlled experimental data that feeds back into marketing analytics, refining predictive models and improving the accuracy of customer insights. This iterative loop allows marketers to validate assumptions quantitatively, optimize campaign elements such as messaging, creative, and targeting, and make data-driven decisions that enhance overall marketing ROI and digital strategy effectiveness.
annonsetekst
The connection between 'annonsetekst' (advertising text) and 'Marketing analytics' lies in their synergy, as compelling ad copy drives engagement that marketing analytics measures, helping refine future campaigns for greater effectiveness.
merkevare
Marketing analytics informs how 'merkevare' (Norwegian for 'brand') can be effectively positioned and promoted by analyzing consumer behavior and preferences.
a/b-test
is a tool for
landingsside
The word 'landingsside' could evoke the concept of a landing page, which is a crucial element in online marketing, where 'Marketing analytics' measures how effectively those landing pages convert visitors into customers.
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