Marketing analytics software
Definisjon
Markedsanalyseprogramvare refererer til verktøy og plattformer som analyserer markedsdata for å forbedre markedsføringsstrategier og -ytelse.
Synonymer4
Antonymer1
Eksempler på bruk1
Many companies utilize marketing analytics software to evaluate the effectiveness of their advertising campaigns. The software offers insights into customer behavior and preferences. By leveraging marketing analytics software, businesses can make informed, data-driven decisions.
Etymologi og opprinnelse
The term 'marketing' originates from the Latin 'mercatus,' meaning market or trade; 'analytics' derives from the Greek 'analytikos,' meaning capable of analysis; 'software' combines 'soft' and 'ware,' referring to intangible computer programs.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Annonsegruppe
is a component of
Annonseringsmål
"Annonseringsmål," which translates to "advertising goals," is essential for effectively utilizing marketing analytics software, as the latter provides the insights needed to measure and achieve those goals.
annonsering
Marketing analytics software enhances **annonsering** (advertising) strategies by providing data-driven insights that optimize campaign performance and target audience reach.
keynote
"Marketing analytics software provides the data-driven insights that can elevate a keynote presentation, transforming key statistics into compelling stories that capture the audience's attention."
Social Proof
Marketing analytics software leverages data to track and analyze consumer behavior, which can validate social proof by demonstrating how peer influence and customer testimonials drive engagement and conversions.
a/b-test
is a tool for
API
An API acts as a bridge enabling marketing analytics software to seamlessly integrate and exchange data across platforms, enhancing data-driven decision-making and campaign effectiveness.
Targeting
Marketing analytics software empowers businesses to precisely tailor their strategies by using data to identify and reach specific customer segments, thereby enhancing targeting efforts.
kontekstuell reklame
"Kontekstuell reklame" uses targeted strategies to deliver relevant ads based on user context, which is enhanced by "marketing analytics software" that analyzes data to optimize and personalize these advertising efforts for better engagement.
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