Marketing automation platform
Definisjon
En programvareløsning som er utviklet for å automatisere markedsføringsoppgaver og arbeidsflyter, som gjør det mulig for bedrifter å administrere og analysere markedsføringskampanjer og kundesamhandlinger mer effektivt.
Synonymer4
Antonymer1
Eksempler på bruk1
Many companies use a marketing automation platform to streamline their outreach efforts; The marketing automation platform helped increase the efficiency of our campaigns; Using a marketing automation platform can lead to better customer engagement.
Etymologi og opprinnelse
"Marketing" from Middle English "market" + "automation" from "automate" (from Greek "automaatos") + "platform" from "plat" (French) + "forme" (Old French)
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for improving business efficiency
Brukertesting
Brukertesting (user testing) enhances the effectiveness of a marketing automation platform by providing insights into user behavior and preferences, ensuring that automated campaigns resonate with the target audience.
Hotjar
Hotjar, a tool for analyzing user behavior, provides insights that enhance the effectiveness of a marketing automation platform by optimizing user engagement and driving conversions.
json
A marketing automation platform utilizes JSON to efficiently manage and exchange structured data related to campaigns, audience segmentation, and performance metrics, enhancing targeted communication strategies.
annonsering
"Annonsering" and "Marketing automation platform" are intrinsically linked as both serve the purpose of enhancing visibility and engagement, where the former focuses on delivering targeted messages and the latter streamlines and optimizes the delivery of those messages to maximize
a/b-test
is a tool for
API
An API serves as the bridge that allows different marketing automation platforms to seamlessly integrate and share data, enhancing the effectiveness of marketing strategies through connected tools.
Targeting
Targeting is the strategic backbone of a marketing automation platform, enabling precise audience engagement through personalized campaigns that drive effectiveness and efficiency.
a/b-testing
Marketing automation platforms enable the execution and management of large-scale, personalized marketing campaigns by automating tasks such as email sending, lead nurturing, and customer segmentation. A/B testing integrates into these platforms by allowing marketers to systematically experiment with different versions of campaign elements—such as subject lines, call-to-action buttons, or content layouts—within automated workflows. This integration facilitates continuous optimization by automatically segmenting audiences, delivering variant experiences, and tracking performance metrics in real time. Consequently, A/B testing provides empirical data that informs the automation rules and content personalization strategies, improving conversion rates and campaign effectiveness without manual intervention. The synergy lies in how marketing automation platforms operationalize A/B testing insights at scale, turning experimental results into actionable, automated marketing processes that adapt dynamically based on user behavior and test outcomes.
Annonsegruppe
"Annonsegruppe," meaning "ad group" in Norwegian, connects to "marketing automation platform" as both are essential components in orchestrating targeted advertising campaigns to maximize reach and effectiveness.
Relaterte ord
Ingen relaterte ord funnet ennå
Vi jobber kontinuerlig med å finne og knytte sammen relaterte begreper. Sjekk tilbake senere!
Relaterte artikler
Laster innhold...