Multichannel marketing
Definisjon
En markedsføringsstrategi som bruker flere kanaler for å nå forbrukere, og integrerer forskjellige plattformer og verktøy for å fremme produkter eller tjenester.
Synonymer3
Antonymer2
Eksempler på bruk1
Companies often employ multichannel marketing to enhance customer engagement; A successful multichannel marketing campaign includes social media, email, and in-store promotions; Multichannel marketing allows businesses to reach customers where they are most active.
Etymologi og opprinnelse
The term combines "multi," meaning many, and "channel," referring to various platforms or methods of communication, with "marketing," the action of promoting and selling products or services.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Annonsebudskap
The word 'Annonsebudskap' refers to an advertising message, which is a crucial element in multichannel marketing, where diverse platforms are used to effectively convey that message to various audiences.
"ABC-Analyse (Strategic Method of Inventory Management)"
both are strategic methods used in different areas of business management
Flyer
Multichannel marketing utilizes diverse platforms to reach audiences, much like a flyer serves as a tangible tool within that strategy to attract attention and convey messages across various targeted locations.
forbruker
The connection between 'forbruker' (Norwegian for consumer) and 'multichannel marketing' lies in how effective multichannel strategies engage consumers across diverse platforms, enhancing their experience and driving purchasing decisions.
Google Ads
Multichannel marketing encompasses various platforms to reach audiences, and Google Ads serves as a pivotal tool within that strategy, enabling targeted advertising across multiple online channels to maximize outreach and engagement.
a/b-test
A/B testing is a vital tool in multichannel marketing, as it allows marketers to evaluate and optimize the effectiveness of different strategies across various channels to enhance overall campaign performance.
søkeord
Multichannel marketing utilizes 'søkeord' (Norwegian for 'keywords') to effectively target diverse audiences across various platforms, ensuring that the right message reaches the right people at the right time.
API
APIs serve as the bridges that enable seamless integration and data sharing across various platforms in multichannel marketing, allowing brands to deliver consistent and personalized experiences to their audience.
verdiskapning av markedsføring
The phrase "verdiskapning av markedsføring" (value creation in marketing) highlights the strategic enhancements in customer engagement that multichannel marketing uses to optimize brand presence and drive sales across various platforms.
Video marketing strategy
Video marketing strategy and multichannel marketing connect through their shared goal of engaging audiences by leveraging diverse platforms, with video being a powerful tool that enhances storytelling and brand presence across multiple channels.
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