Online marketing
Definisjon
Praksisen med å promotere produkter eller tjenester gjennom digitale kanaler på internett.
Synonymer4
Antonymer2
Eksempler på bruk1
Businesses employ online marketing strategies to engage consumers via social media, email, and search engines. Online marketing has become essential for companies aiming to expand their reach. Effective online marketing enhances brand visibility and fosters customer engagement.
Etymologi og opprinnelse
The term 'online' derives from the prefix 'on-', meaning connected to the internet, and 'marketing' comes from the Old English 'mercian', meaning to trade or sell.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Facebook SDK
The Facebook SDK serves as a powerful tool for online marketing by enabling developers to integrate Facebook features into their applications, thereby enhancing user engagement and leveraging targeted advertising capabilities.
forbruker
The word 'forbruker' (which means "consumer" in Norwegian) is intricately linked to 'online marketing' as the digital landscape creates targeted strategies to engage and influence consumers' purchasing decisions.
annonsetekst
"Annonsetekst," which means "advertisement text" in Norwegian, is a crucial component of online marketing, as it serves to captivate and engage potential customers in the digital landscape.
Display Annonse
Online marketing leverages display ads as a visual tool to capture consumer attention and drive engagement in digital spaces.
a/b-test
Online marketing campaigns often involve multiple variables such as ad creatives, headlines, call-to-actions, landing page designs, and audience targeting. A/B testing provides a systematic method to empirically compare these variations by splitting traffic between two or more versions to identify which performs better against predefined metrics like click-through rates, conversion rates, or revenue generated. This iterative experimentation enables marketers to optimize campaigns based on real user behavior rather than assumptions, thereby improving ROI and reducing wasted spend. For example, an online marketer might use A/B testing to determine which email subject line yields higher open rates or which landing page layout drives more sign-ups. Without A/B testing, decisions in online marketing would rely heavily on guesswork or qualitative feedback, making optimization less precise and scalable. Thus, A/B testing operationalizes data-driven decision-making within online marketing strategies, making it an indispensable tool for refining messaging, design, and targeting to maximize campaign effectiveness.
Markedskvalifisert lead
"Markedskvalifisert lead" refers to a qualified lead in marketing, implying a target audience that is actively engaged, which is essential for effective online marketing strategies that aim to convert interest into sales.
Marketing budget planning
Online marketing is the digital canvas where marketing budget planning crafts strategic brushstrokes, ensuring resources are optimally allocated to maximize reach and engagement.
ad exchange
Online marketing leverages ad exchanges as a critical infrastructure to automate and optimize the buying and selling of digital advertising inventory in real time. Ad exchanges enable marketers to access a broad range of audience segments across multiple publishers through programmatic bidding, allowing online marketing campaigns to dynamically target users based on data such as behavior, demographics, and context. This real-time auction mechanism increases efficiency and precision in ad placements, reducing wasted spend and improving ROI. Specifically, online marketers use ad exchanges to implement data-driven strategies like retargeting and lookalike modeling at scale, integrating with demand-side platforms (DSPs) to execute campaigns that adapt instantly to market conditions and user signals. Thus, ad exchanges serve as the operational backbone that empowers online marketing to be highly scalable, targeted, and performance-oriented in the digital ecosystem.
Backlink
Online marketing relies heavily on backlinks as a crucial strategy for enhancing website visibility and authority in search engine rankings.
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