Online marketing strategy
Definisjon
En handlingsplan utformet for å fremme produkter eller tjenester gjennom digitale kanaler, inkludert sosiale medier, nettsteder, e-post og søkemotorer.
Synonymer3
Antonymer2
Eksempler på bruk1
Businesses often use an online marketing strategy to reach a wider audience; An effective online marketing strategy includes SEO, content marketing, and social media engagement.
Etymologi og opprinnelse
The term "online" combines "on" and "line," referring to being connected to the internet; "marketing" comes from the word "market," ultimately derived from Latin "mercatus," meaning trade; "strategy" comes from Greek "strategia," meaning generalship or planning.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is a tool for
Annonsegruppe
Both 'Online marketing strategy' and 'Annonsegruppe' (which translates to 'ad group' in English) are integral components of digital advertising, where an effective strategy utilizes specific ad groups to target audiences and optimize campaign performance.
Facebook-kampanje
A "Facebook-kampanje" is a targeted execution of an "online marketing strategy" designed to engage audiences through social media, harnessing the platform's unique features for promotional success.
Facebook SDK
An online marketing strategy often leverages the Facebook SDK to enhance user engagement and data integration, maximizing the impact of digital campaigns on social media platforms.
Brand messaging
Brand messaging serves as the narrative foundation that guides and shapes an online marketing strategy, ensuring consistent communication that resonates with target audiences across digital platforms.
forbruker
The word 'forbruker' (consumer) is at the heart of an online marketing strategy, as understanding consumer behavior is essential for crafting targeted digital campaigns that effectively engage and convert audiences.
annonsering
Both 'online marketing strategy' and 'annonsering' (Swedish for 'advertising') encompass the targeted promotion of products or services in the digital landscape to engage audiences effectively.
Customer Service Automation
An effective online marketing strategy can be enhanced by customer service automation, as it streamlines engagement and support, allowing businesses to foster stronger relationships with customers in a digital landscape.
a/b-test
An online marketing strategy defines the overall plan to reach and engage target audiences through digital channels, setting specific goals such as increasing conversion rates, improving user engagement, or boosting sales. A/B testing is a critical tactical method within this strategy that enables marketers to empirically compare two or more variations of digital assets—such as landing pages, email subject lines, ad creatives, or call-to-action buttons—to identify which version performs better against predefined KPIs. By systematically implementing A/B tests, marketers gain data-driven insights that directly inform optimization decisions, allowing continuous refinement of campaign elements to maximize effectiveness. This iterative testing process ensures that the online marketing strategy is not based on assumptions but on validated user behavior, thereby increasing ROI and reducing wasted spend. Essentially, A/B testing operationalizes the strategic objectives by validating hypotheses in real user environments, making it an indispensable feedback mechanism that drives evidence-based adjustments within the broader online marketing framework.
kontekstuell reklame
Both 'kontekstuell reklame' (contextual advertising) and 'online marketing strategy' emphasize the importance of targeting consumers in a relevant setting to enhance engagement and conversion in digital environments.
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