Outbound marketing
Definisjon
Utgående markedsføring refererer til tradisjonelle markedsføringsstrategier der bedrifter aktivt når ut til potensielle kunder gjennom forskjellige kanaler, som reklame, kaldtelefonering og direkte post.
Synonymer4
Antonymer3
Eksempler på bruk1
Companies employ outbound marketing techniques to promote new products; Many businesses still rely on outbound marketing strategies despite the rise of digital advertising; Outbound marketing can help generate leads in a crowded market.
Etymologi og opprinnelse
The term "outbound" comes from the prefix "out-" meaning outward or away, and "bound," which refers to movement towards a destination. "Marketing" originates from the Latin "mercatus," meaning marketplace or trade.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
are distinct concepts used in different business functions
Annonsegjenkjenning
Outbound marketing strategically targets audiences, similar to how "annonsegjenkjenning" (ad recognition) identifies and engages viewers with specific advertisements, emphasizing the importance of understanding consumer behavior in both realms.
Facebook Pixel
Outbound marketing and Facebook Pixel converge in the realm of targeted advertising, where outbound strategies broadcast messages widely while the Facebook Pixel helps refine and track those messages to specific audiences based on their online behavior.
Demand Generation
Outbound marketing serves as a catalyst for demand generation by proactively reaching potential customers and creating interest that drives lead attraction and engagement.
keynote
Outbound marketing and keynote are connected through the art of persuasion, as both aim to captivate an audience—one through targeted messaging and the other through impactful speaking—to inspire action and engagement.
Social media advertising management
Outbound marketing and social media advertising management both seek to capture audience attention, with the former radiating messages broadly and the latter strategically engaging users in their preferred online spaces.
a/b-test
Outbound marketing and A/B testing are connected through the process of optimizing promotional strategies, as businesses often use A/B testing to determine the most effective messaging and channels in their outbound marketing campaigns.
json
Outbound marketing, which involves actively reaching out to potential customers, can utilize JSON (JavaScript Object Notation) to efficiently store and streamline campaign data for better audience targeting and engagement analytics.
Algoritme
Outbound marketing employs algorithms to analyze consumer behavior and optimize targeted outreach, creating a data-driven approach to traditional promotional efforts.
markedspenetrasjon
Outbound marketing and markedspenetrasjon (market penetration) are creatively connected as both strategies aim to reach and engage potential customers, with outbound marketing serving as a proactive approach to directly introduce products, thus facilitating deeper market penetration.
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