Performance marketing
Definisjon
En form for markedsføring som fokuserer på resultater, der annonsører kun betaler for spesifikke handlinger, som klikk, salg eller kundeemner.
Synonymer3
Antonymer3
Eksempler på bruk1
Performance marketing has become increasingly popular with the rise of digital advertising; Many companies are shifting their budgets to performance marketing strategies; Influencers often engage in performance marketing through affiliate links.
Etymologi og opprinnelse
The term "performance" comes from the Latin "performare," meaning to carry out or accomplish, and "marketing" from the Latin "mercatus," meaning market or trade.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
both are tools used for optimizing business processes
Google Ads
Performance marketing is a strategy that leverages Google Ads as a powerful tool to drive measurable results and optimize ROI through targeted advertising campaigns.
Prospekt
Performance marketing and prospekt are connected through the idea of targeting specific audiences with tailored messages, as both aim to optimize engagement and drive desired actions, whether in advertising or presenting potential opportunities.
annonsetekst
'Annonsetekst', meaning advertising copy, is the compelling message that drives the success of performance marketing by enticing consumers to take action and engage with targeted ads.
alt-tekst
Performance marketing optimizes online visibility and user engagement, while 'alt-tekst' (alternative text) enhances accessibility and SEO, creating a seamless link between effective advertising strategies and inclusive content practices.
Customer Service Automation
Customer service automation enables personalized customer interactions, enhancing performance marketing by targeting ads based on real-time customer insights and behaviors.
a/b-test
Performance marketing is fundamentally driven by measurable outcomes such as clicks, conversions, and ROI, which require continuous optimization to maximize efficiency and reduce wasted spend. A/B testing serves as a critical methodology within performance marketing by enabling marketers to systematically compare variations of ads, landing pages, or user flows to identify which version yields better performance metrics. This iterative experimentation allows marketers to make data-driven decisions that directly improve campaign effectiveness, such as increasing conversion rates or lowering cost-per-acquisition. Without A/B testing, performance marketing campaigns risk relying on assumptions or unvalidated creative choices, leading to suboptimal allocation of budget. Conversely, A/B testing gains its highest value in contexts where clear, quantifiable goals exist—precisely the environment performance marketing creates. Together, they form a feedback loop: performance marketing defines the metrics and goals, while A/B testing provides the experimental framework to optimize those metrics in real time, ensuring campaigns are continuously refined based on empirical evidence rather than intuition.
sidevisning
Performance marketing and sidevisning both emphasize measurable results, with performance marketing focusing on optimizing advertising efforts based on data-driven outcomes, while sidevisning (meaning "side view" in Norwegian) suggests the importance of perspective in analyzing the effectiveness of marketing strategies
stukturkapital
Performance marketing and strukturkapital both emphasize measurable outcomes; the former tracks ROI on advertising efforts, while the latter evaluates the value of a company's intangible assets, showcasing how strategic investments yield returns.
swot-analyse
A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, providing a strategic foundation that enhances performance marketing efforts by allowing brands to leverage their advantages and address challenges effectively in their campaigns.
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