prissammenligning
Definisjon
Handling eller prosessen med å sammenligne priser på varer eller tjenester for å finne den beste verdien eller avtalen.
Synonymer3
Antonymer2
Eksempler på bruk1
Online prissammenligning tools help consumers find the best deals; Effective prissammenligning can save significant amounts of money; Many shoppers rely on prissammenligning before making large purchases.
Etymologi og opprinnelse
Derived from the Norwegian compound word 'prissammenligning', combining 'pris' meaning 'price' and 'sammenligning' meaning 'comparison'. The term entered English usage primarily through direct translation in contexts involving consumer behavior and e-commerce.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Account executive
An Account Executive (AE) in marketing and business plays a pivotal role in managing client relationships and driving sales by understanding client needs and positioning products or services effectively. 'Prissammenligning' (price comparison) is a digital strategy tool that enables consumers to compare prices across competitors, influencing purchasing decisions. The AE must leverage insights from prissammenligning platforms to tailor sales pitches, negotiate pricing strategies, and highlight unique value propositions that justify price differences. By analyzing prissammenligning data, the AE can proactively address client objections related to cost, optimize offers to remain competitive, and collaborate with marketing teams to adjust messaging that emphasizes benefits beyond price. This integration ensures that the AE's approach is data-driven and aligned with market pricing dynamics, ultimately enhancing conversion rates and client satisfaction in a competitive digital marketplace.
a/b-test
A/B testing and prissammenligning (price comparison) intersect in digital marketing and business strategy primarily through optimizing pricing presentation and competitive positioning to maximize conversion rates and revenue. Specifically, A/B testing enables businesses to experiment with different price points, discount displays, or price comparison layouts on their websites or marketing channels to identify which variations lead to higher customer engagement or sales when compared against competitors’ prices. For example, an e-commerce site might use A/B tests to determine whether showing a direct price comparison against competitors (e.g., "Our price vs. Competitor’s price") increases purchase likelihood more than simply listing the price alone. This testing helps validate assumptions about how price transparency and competitive pricing influence consumer behavior, allowing marketers to fine-tune pricing strategies based on empirical data rather than intuition. Moreover, in digital strategy, integrating A/B testing with prissammenligning tools can optimize the user experience by dynamically adjusting price messaging or comparison features to different customer segments, improving both perceived value and conversion rates. Thus, A/B testing acts as a methodological approach to validate and enhance the effectiveness of prissammenligning tactics in real-time, data-driven decision-making.
Ad creative
In digital marketing and business strategy, "Ad creative" refers to the design, messaging, and overall content of advertisements, while "prissammenligning" (price comparison) involves platforms or tools that allow consumers to compare prices of similar products or services across different vendors. The relationship between these two lies in how ad creatives must be strategically crafted to stand out and convert effectively within the context of price comparison environments. Specifically, when consumers use prissammenligning platforms, they are highly price-sensitive and often presented with multiple competing offers side-by-side. Therefore, ad creatives need to emphasize unique value propositions beyond just price—such as quality, brand trust, promotions, or exclusive benefits—to differentiate the offering and influence purchase decisions. Moreover, ad creatives can be optimized based on insights derived from prissammenligning data, such as competitor pricing trends and consumer preferences, enabling marketers to tailor messaging that addresses price objections or highlights cost advantages. In digital strategy, integrating prissammenligning insights into ad creative development ensures that ads are both relevant and compelling in highly competitive, price-driven contexts, ultimately improving click-through and conversion rates on platforms where price comparison is prevalent.
tilbud og etterspørsel
is influenced by
Account based marketing (ABM)
Account Based Marketing (ABM) focuses on targeting and engaging specific high-value accounts with personalized marketing efforts, often requiring deep insights into the needs and decision-making processes of those accounts. Prissammenligning (price comparison) platforms or tools provide transparent pricing data that potential buyers use to evaluate vendors. In a B2B context where ABM is applied, understanding how a target account uses or values price comparison data can inform the marketing strategy by highlighting competitive pricing advantages or addressing price objections proactively. For example, if a target account frequently uses prissammenligning tools to shortlist vendors, an ABM campaign can tailor messaging to emphasize value beyond price or demonstrate cost-effectiveness relative to competitors. Additionally, integrating insights from prissammenligning behavior into ABM allows marketers to customize offers or negotiate pricing strategies that align with the account’s price sensitivity and comparison habits. Thus, prissammenligning data acts as a tactical input for ABM campaigns to refine personalization, improve relevance, and increase the likelihood of conversion by addressing the specific pricing evaluation processes of targeted accounts.
Ad copy
Ad copy and prissammenligning (price comparison) are closely linked in digital marketing strategies where consumers actively compare prices before purchasing. Effective ad copy must explicitly address the competitive pricing aspect highlighted in prissammenligning platforms to capture price-sensitive customers. This means crafting ad copy that not only promotes product features but also emphasizes price advantages, discounts, or value propositions that stand out against competitors listed on prissammenligning sites. Furthermore, ad copy can be dynamically optimized based on insights from prissammenligning data—such as competitor pricing fluctuations—to adjust messaging in real time, ensuring relevance and competitiveness. In paid search campaigns, incorporating price comparison insights into ad copy increases click-through rates by aligning with user intent focused on finding the best price. Thus, prissammenligning informs the pricing narrative within ad copy, while ad copy leverages prissammenligning insights to improve conversion rates and ROI in competitive markets.
ad exchange
An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad inventory programmatically, often in real-time auctions. Prissammenligning (price comparison) platforms aggregate and compare prices of products or services from multiple sellers to help consumers find the best deals. The relationship between the two lies in how prissammenligning sites leverage ad exchanges to monetize their traffic and optimize ad revenue. Specifically, prissammenligning platforms attract high-intent users actively comparing prices, making their ad inventory highly valuable. By integrating with ad exchanges, these platforms can programmatically auction their ad space to the highest bidder, often advertisers targeting price-sensitive consumers. Conversely, advertisers use ad exchanges to bid on inventory from prissammenligning sites to reach audiences at critical decision points, enabling highly efficient targeting and bidding strategies. This creates a feedback loop where prissammenligning sites maximize ad revenue through dynamic pricing of their inventory, while advertisers gain access to premium, intent-rich audiences via the ad exchange. Thus, the ad exchange facilitates real-time, data-driven monetization and targeting that directly enhances the business model and digital strategy of prissammenligning platforms.
Ad monitoring software
Ad monitoring software tracks and analyzes competitors' advertising activities, including their messaging, spend, placement, and timing. In the context of prissammenligning (price comparison), this data enables businesses to understand how competitors position their prices and promotions in digital ads. By integrating insights from ad monitoring, companies operating price comparison platforms can dynamically adjust their own pricing strategies, promotional offers, and marketing messages to stay competitive and relevant. For example, if ad monitoring reveals a competitor running a limited-time discount on a specific product category, a price comparison site can highlight that deal prominently or negotiate better terms with retailers. Conversely, advertisers can use prissammenligning data to validate whether their advertised prices align with market expectations and competitor pricing, optimizing ad spend efficiency. This synergy enhances both real-time competitive pricing intelligence and targeted advertising effectiveness, making the combination critical for businesses aiming to maximize conversion rates and market share in highly price-sensitive digital environments.
Ad creative testing
Ad creative testing and prissammenligning (price comparison) intersect in digital marketing strategies where pricing is a critical value proposition communicated through ads. Specifically, ad creative testing allows marketers to experiment with different ways of presenting price comparisons—such as highlighting discounts, showing competitor prices, or emphasizing value-for-money—to identify which messaging and visual formats most effectively drive clicks, conversions, or engagement. By iteratively testing creatives that incorporate prissammenligning elements, businesses can optimize their ads to better resonate with price-sensitive audiences and improve campaign ROI. Furthermore, insights from prissammenligning data (e.g., competitor pricing trends) inform the creative hypotheses tested, ensuring that ad messaging remains relevant and competitive. This creates a feedback loop where pricing intelligence shapes creative variations, and creative testing validates the best way to communicate pricing advantages, ultimately enhancing digital strategy effectiveness.
a/b-testing
Prissammenligning (price comparison) and A/B testing intersect in digital marketing and business strategy through the optimization of pricing presentation and messaging to maximize conversion and competitive positioning. Specifically, businesses use A/B testing to experiment with how different price comparison formats, price points, discount displays, or competitive pricing information affect user behavior and purchase decisions. For example, an e-commerce site might A/B test whether showing competitor prices alongside their own prices increases conversion rates or whether highlighting savings in a certain way drives higher engagement. This testing enables data-driven decisions on how to present price comparisons most effectively to influence consumer choice and improve ROI. In digital strategy, this means integrating real-time or dynamic price comparison data into A/B tests to refine pricing strategies and promotional tactics, ensuring that the price comparison element is optimized for maximum impact on sales and customer acquisition.
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