produktfeed
Definisjon
En strukturert datafil eller strøm som inneholder detaljert informasjon om produkter, brukt primært for netthandel, markedsføring og annonseringsplattformer for å vise produktlister dynamisk.
Synonymer3
Antonymer2
Eksempler på bruk1
The marketing team updated the produktfeed to include the latest product prices; Our e-commerce platform imports the produktfeed daily to refresh the product catalog; Optimizing the produktfeed can improve the visibility of products on advertising channels.
Etymologi og opprinnelse
Derived from the combination of the English words 'product' (from Latin 'productum', meaning 'something produced') and 'feed' (from Old English 'fēdan', meaning 'to supply food or data'), referring to a data supply stream related to products.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
ad exchange
An "ad exchange" is a digital marketplace where advertising inventory is bought and sold programmatically, often in real-time auctions. A "produktfeed" (product feed) is a structured data file containing detailed information about a retailer's products, such as titles, descriptions, prices, images, and availability. The practical connection between the two lies in how produktfeeds enable dynamic, data-driven advertising campaigns on ad exchanges. Specifically, advertisers use produktfeeds to automatically generate highly relevant, personalized ads (e.g., dynamic product ads) that can be served through ad exchanges to target audiences based on real-time bidding. This integration allows marketers to scale product-level advertising efficiently, ensuring that the ads reflect current product information and inventory status, which enhances ad relevance and performance. Without an accurate produktfeed, ad exchanges cannot effectively deliver dynamic product ads at scale, limiting the ability to optimize campaigns programmatically. Therefore, produktfeeds provide the essential product data backbone that fuels the dynamic ad creative generation and targeting capabilities leveraged within ad exchanges.
tilbud og etterspørsel
is used for
Pay-Per-Click (PPC) Advertising Software
is used for
Ad creative testing
Ad creative testing and produktfeed are interconnected in digital marketing strategies where dynamic product ads or catalog campaigns are employed. Produktfeeds provide structured, up-to-date product data (images, prices, descriptions, availability) that feed into ad platforms to automatically generate personalized ads. Ad creative testing leverages this by systematically experimenting with different creative elements—such as product images, headlines, offers, or call-to-actions—within these dynamically generated ads to identify which combinations drive the best engagement or conversions. Essentially, produktfeeds supply the raw, variable content that enables scalable, data-driven creative variations, while ad creative testing evaluates and optimizes these variations for performance. Without a well-maintained produktfeed, ad creative testing in dynamic product ads would lack the necessary product-specific content to test effectively. Conversely, without creative testing, the potential of produktfeed-driven ads to maximize ROI remains underutilized. This synergy is critical in e-commerce and retail marketing where personalized, relevant product advertising at scale is a competitive advantage.
Ad copy
In digital marketing and e-commerce, a produktfeed (product feed) is a structured data file containing detailed information about products such as titles, descriptions, prices, images, and availability. Ad copy, on the other hand, is the crafted text used in advertisements to engage potential customers and drive conversions. The relationship between ad copy and produktfeed is fundamentally practical and operational: ad copy creation often leverages the data within the produktfeed to ensure accuracy, relevance, and scalability. For example, dynamic ad copy generation in platforms like Google Ads or Facebook Ads uses produktfeed data to automatically populate ad text with up-to-date product details, pricing, or promotions, enabling personalized and timely messaging at scale. This integration reduces manual copywriting efforts, minimizes errors, and allows marketers to tailor messages to specific audience segments or product attributes. Moreover, analyzing product feed performance data helps refine ad copy by identifying which product features or descriptions resonate best with customers, thereby optimizing conversion rates. Thus, produktfeeds provide the foundational content and data points that inform and dynamically shape effective ad copy in automated and large-scale digital advertising campaigns.
Account based marketing (ABM)
Account Based Marketing (ABM) targets specific high-value accounts with highly personalized campaigns, requiring precise and relevant content tailored to each account's needs and preferences. A produktfeed (product feed) is a structured data file containing detailed information about products, such as descriptions, prices, availability, and images. In the context of ABM, produktfeeds can be leveraged to dynamically customize marketing materials and digital ads for targeted accounts by selecting and showcasing the most relevant products from the feed that align with the specific interests or purchase history of those accounts. This integration enables marketers to automate the personalization of product offerings at scale within ABM campaigns, ensuring that each account receives highly relevant product information that increases engagement and conversion likelihood. For example, a B2B company running ABM can use produktfeeds to dynamically populate personalized landing pages, email content, or retargeting ads with products that match the targeted account’s industry, previous purchases, or expressed needs, thereby enhancing the precision and effectiveness of the ABM strategy. Without produktfeeds, this level of product-level personalization would require manual effort, limiting scalability and responsiveness in ABM campaigns.
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