Remarketing
Definisjon
Handling av markedsføring mot individer som tidligere har interagert med et merke, ofte for å oppfordre til gjentatte kjøp eller engasjement.
Synonymer3
Antonymer2
Eksempler på bruk1
Many companies use remarketing strategies to boost sales; Remarketing ads can help remind customers of products they viewed; Through effective remarketing, businesses can increase customer retention rates.
Etymologi og opprinnelse
The prefix "re-" meaning again, combined with "marketing," which comes from the Latin "mercatus," meaning market.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
both are strategic methods used to optimize business processes
Flyer
Remarketing and flyers both serve as strategic tools to re-engage potential customers, with remarketing targeting online behaviors and flyers utilizing tangible visuals to capture attention in the physical world.
Google Ads
Remarketing is a strategic approach in Google Ads that allows businesses to re-engage past visitors with targeted ads, turning previous interest into conversions.
Kjøpstrakt
Remarketing and Kjøpstrakt connect through the concept of guiding potential customers through their purchasing journey, as remarketing targets users who have shown interest, while Kjøpstrakt (Norwegian for "purchase funnel") illustrates the steps they take
a/b-test
Remarketing campaigns target users who have already interacted with a brand but did not convert, aiming to bring them back to complete a purchase or desired action. A/B testing plays a critical role in optimizing these remarketing efforts by systematically comparing variations of ads, messaging, creative elements, or landing pages to identify which version most effectively re-engages the audience. Specifically, marketers use A/B testing within remarketing to refine call-to-actions, offer timing, frequency, and personalization strategies based on user behavior data. This iterative testing ensures that remarketing budgets are spent efficiently by focusing on the highest-performing variants, thereby increasing conversion rates and ROI. Without A/B testing, remarketing campaigns risk relying on assumptions or static creative, which can lead to suboptimal performance and wasted spend. Thus, A/B testing is a practical methodology that directly enhances the effectiveness of remarketing by providing data-driven insights to tailor and improve retargeting tactics.
lokal søkemotoroptimalisering
Remarketing and lokal søkemotoroptimalisering (local search engine optimization) both aim to re-engage specific audiences by targeting users who have previously interacted with a brand or service, enhancing visibility and conversion in a localized context.
Ad copy
Remarketing targets users who have previously interacted with a brand but did not convert, making ad copy a critical element in re-engaging these users effectively. The ad copy in remarketing campaigns must be specifically crafted to address the prior behavior or interest of the audience segment—such as highlighting abandoned cart items, offering limited-time discounts, or reinforcing brand value propositions—to increase the likelihood of conversion. This tailored messaging leverages the familiarity and intent already established, differentiating remarketing ads from generic prospecting ads. Without precise, compelling ad copy that resonates with the user’s prior engagement, remarketing efforts risk low click-through and conversion rates. Therefore, the success of remarketing campaigns heavily depends on the strategic development of ad copy that aligns with user intent signals captured during earlier interactions, making the relationship between ad copy and remarketing both practical and essential in digital marketing strategies.
Ad creative
Remarketing depends heavily on tailored ad creative to effectively re-engage users who have previously interacted with a brand but did not convert. The success of remarketing campaigns hinges on delivering highly relevant, personalized, and context-aware ad creatives that reflect the user’s prior behavior, such as viewed products or abandoned carts. By dynamically adjusting ad creative elements—like messaging, visuals, and offers—remarketing can address specific user pain points or interests, increasing the likelihood of conversion. Without optimized ad creative that resonates with the remarketed audience, the efficiency of remarketing diminishes significantly, as generic or irrelevant ads tend to be ignored or cause ad fatigue. Thus, ad creative is not just a component but a strategic lever that drives the effectiveness and ROI of remarketing efforts.
Account based marketing (ABM)
Remarketing and Account Based Marketing (ABM) intersect in their shared focus on targeting highly specific audiences, but they operate with different scopes and tactics that can be integrated for enhanced effectiveness. ABM identifies and prioritizes high-value accounts to deliver personalized, multi-channel campaigns tailored to the unique needs and pain points of those accounts. Remarketing complements ABM by enabling marketers to re-engage decision-makers and stakeholders within those targeted accounts who have previously interacted with digital assets (e.g., website visits, content downloads, or event registrations). By using remarketing, ABM practitioners can reinforce messaging, nurture leads, and maintain top-of-mind awareness through tailored ads that reflect the account’s stage in the buying journey or their prior engagement behavior. This integration helps close the gap between initial account identification and conversion by delivering persistent, contextually relevant touchpoints that are informed by real-time engagement data. Practically, remarketing pixels or lists are built from ABM-identified accounts’ digital footprints, allowing marketers to serve customized ads across platforms (Google Display Network, LinkedIn, etc.) specifically to those account stakeholders, thereby increasing the precision and efficiency of ABM campaigns. This synergy enhances pipeline velocity and ROI by combining ABM’s strategic account focus with remarketing’s tactical re-engagement capabilities.
Marketing technology stack
Hvordan kan remarketing og en markedsføringsteknologisk stabel sammen påvirke suksessen til bedrifter i dagens digitale landskap? Remarketing, også kjent som retargeting, er en strategi innen digital markedsføring som tar sikte på å nå ut til personer som allerede har vist interesse for en virksomhets produkter eller tjenester, men som kanskje ikke har konvertert til kunder ennå. Dette oppnås ved å vise målrettede annonser til disse brukerne på ulike plattformer etter at de har forlatt nettstedet. På den annen side refererer en markedsføringsteknologisk stabel til den samlede klyngen av verktøy og teknologier som bedrifter bruker for å utføre og analysere sine markedsføringsaktiviteter. Denne stabelen inkluderer elementer som CRM-systemer, e-postmarkedsføringsverktøy, analyseplattformer og selvfølgelig, annonseringsteknologi for remarketing. Sammenhengen mellom remarketing og markedsføringsteknologisk stabel er betydelig. Markedsføringsteknologisk stabel gir de nødvendige verktøyene for å gjennomføre effektive remarketingkampanjer. For eksempel kan analyseverktøy hjelpe med å identifisere målgruppene som har interagert med virksomhetens nettsted, mens annonseringsteknologier muliggjør levering av tilpassede annonser til disse brukerne. Med en sannsynlighet på 45.30% for at disse to konseptene påvirker hverandre, understreker dette at effektiviteten av remarketing i stor grad avhenger av hvor godt en bedrift har implementert sin markedsføringsteknologiske stabel. Jo mer integrert og data-drevet stabelen er, desto mer sannsynlig er det at remarketingstrategiene vil ha en positiv innvirkning på konverteringsratene og den samlede avkastningen på investeringen.
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