serialisering
Definisjon
Prosessen med å konvertere data eller et objekt til et format som enkelt kan lagres eller overføres, og senere rekonstrueres.
Synonymer3
Antonymer2
Eksempler på bruk1
The software uses serialisering to save the object's state to a file; Serialisering is essential for transmitting data over networks; Efficient serialisering improves application performance.
Etymologi og opprinnelse
Derived from the Latin 'series' meaning 'a succession' combined with the suffix '-ization' indicating a process or action, 'serialisering' entered English technical vocabulary to describe the process of converting data into a serial format.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Growth hacking
no direct connection
Ad monitoring software
Ad monitoring software tracks and analyzes the performance, placement, and compliance of digital advertisements across multiple channels, providing granular data on how ads are delivered and received. Serialisering (serializing) in marketing refers to the strategic division of content or campaigns into sequential, connected parts designed to engage audiences over time and build narrative momentum. The relationship between the two lies in how ad monitoring software enables marketers to measure the effectiveness of serialized campaigns by tracking user engagement, frequency, and progression through the serialized content. By monitoring ad delivery and audience response at each stage of the serialized sequence, marketers can optimize timing, messaging, and channel allocation to enhance the serialized storytelling impact. This data-driven feedback loop ensures that serialized campaigns maintain audience interest and drive conversions effectively, making ad monitoring software a critical tool for managing and refining serialisering strategies in digital marketing and business growth initiatives.
Ad creative testing
Ad creative testing and serialisering (serializing) intersect in marketing and digital strategy through the iterative development and deployment of sequential ad content. Serialisering involves breaking down a marketing narrative or campaign into a series of connected, episodic ad creatives that build on each other over time to maintain audience engagement and deepen brand storytelling. Ad creative testing plays a critical role here by enabling marketers to experiment with different versions of each episode or installment—testing variables such as messaging, visuals, calls-to-action, or emotional tone—to identify which elements resonate best at each stage of the series. This iterative testing informs the optimization of subsequent serialized content, ensuring that the narrative progression maximizes engagement and conversion rates. Practically, without systematic ad creative testing, serialisering risks delivering a less effective or inconsistent message sequence, reducing the cumulative impact of the serialized campaign. Conversely, serialisering provides a structured framework where ad creative testing can be applied in a phased manner, allowing marketers to refine creative assets in context rather than in isolation. Thus, ad creative testing and serialisering are tightly linked processes that together enable dynamic, data-driven storytelling in digital campaigns.
Ad format
In marketing and digital strategy, "Ad format" refers to the specific structure and presentation style of an advertisement (e.g., video, carousel, static image, interactive ads), while "serialisering" (serializing) involves breaking down content or campaigns into a sequence of related parts delivered over time. The relationship between ad format and serialisering is practical and strategic: selecting the right ad format directly influences how effectively serialized content can be delivered and consumed by the audience. For example, video ad formats are particularly well-suited for serialized storytelling because they allow marketers to create episodic narratives that build engagement and anticipation across multiple touchpoints. Similarly, carousel or slideshow ad formats can be used to serialize product features or benefits in a visually digestible sequence. By aligning ad formats with serialization strategies, marketers can optimize user attention, improve message retention, and foster ongoing engagement. This synergy also supports data-driven optimization, as performance can be tracked across serialized installments within specific ad formats, enabling iterative refinement of both content and format choice. Therefore, the choice of ad format is not incidental but a critical enabler of effective serialisering in campaigns, making the two concepts deeply intertwined in achieving sustained audience interaction and campaign momentum.
Account executive
In marketing and business contexts, an Account Executive (AE) is responsible for managing client relationships, coordinating campaigns, and ensuring the delivery of marketing strategies that meet client goals. Serialisering (serialization) refers to the practice of breaking down content or campaigns into a series of connected, sequential parts to maintain audience engagement over time. The AE leverages serialization by structuring client campaigns into serialized formats—such as episodic content, drip email sequences, or phased product launches—to create sustained interest and build momentum. This approach allows the AE to strategically plan touchpoints that nurture leads, improve storytelling continuity, and optimize campaign timing, ultimately driving higher client retention and conversion rates. Serialization provides a tactical framework that the AE uses to organize and pace marketing efforts, making the relationship between them practical and integral to executing effective, ongoing client campaigns.
Ad copy
In marketing and digital strategy, "ad copy" refers to the written content crafted to persuade or engage an audience, while "serialisering" (serializing) involves breaking down content or campaigns into a sequence of connected parts or episodes. The relationship between ad copy and serialisering is that serialisering provides a structural framework for deploying ad copy over time, enabling marketers to build narrative momentum, maintain audience interest, and guide prospects through a staged conversion funnel. By serializing ad copy, marketers can create a cohesive story or thematic progression that deepens engagement, encourages repeat interactions, and improves message retention. For example, a serialized ad campaign might release a series of ads that each reveal a new feature or benefit, using consistent but evolving ad copy to nurture leads gradually rather than overwhelming them with all information at once. This approach leverages psychological principles like anticipation and storytelling, making the ad copy more impactful and aligned with customer journey stages. Therefore, serialisering enhances the effectiveness of ad copy by structuring its delivery strategically across multiple touchpoints, which is especially critical in digital channels where audience attention is fragmented and fleeting.
"ABC-Analyse (Strategic Method of Inventory Management)"
both are methods used in inventory and product management
Ad creative
In marketing and digital strategy, "Ad creative" refers to the actual content and design elements of an advertisement—such as visuals, copy, and messaging—crafted to engage the target audience. "Serialisering" (serializing) involves breaking down content or campaigns into a sequence of connected parts or episodes delivered over time. The relationship between ad creative and serialisering lies in how serialized campaigns leverage multiple, thematically linked ad creatives to build narrative continuity and sustained audience engagement. By serializing ad creatives, marketers can create a storyline or progressive messaging that deepens brand recall, encourages repeat interactions, and nurtures leads through a funnel. Practically, this means designing each ad creative not as a standalone piece but as part of a cohesive series where each installment builds on the previous one, adapting messaging based on audience response and campaign stage. This approach enhances emotional connection and anticipation, making the overall campaign more memorable and effective than isolated ads. Thus, serialisering informs the strategic planning and sequencing of ad creatives, while ad creatives execute the serialized content that drives engagement and conversion over time.
ad exchange
An ad exchange is a digital marketplace where advertising inventory is bought and sold in real-time through programmatic auctions, enabling marketers to access diverse audiences efficiently. Serialisering (serialization) in marketing and digital strategy refers to the practice of breaking content or campaigns into sequential, connected parts to build engagement, narrative continuity, and sustained user attention over time. The relationship between ad exchanges and serialisering manifests when marketers leverage programmatic buying via ad exchanges to deliver serialized ad content or campaigns in a targeted, timely manner. Specifically, ad exchanges enable the dynamic, data-driven distribution of serialized ads across multiple publishers and platforms, ensuring that each installment of a serialized campaign reaches the right audience segment at the optimal moment in the sequence. This integration enhances campaign effectiveness by combining the precision and scale of programmatic media buying with the engagement benefits of serialized storytelling or messaging. Thus, serialization strategies rely on the real-time targeting and inventory access provided by ad exchanges to maintain narrative continuity and audience retention across fragmented digital environments, making the two concepts operationally complementary in executing complex, multi-touch digital campaigns.
a/b-testing
In marketing, business, and digital strategy, "serialisering" (serializing content or campaigns) and A/B testing interact by enabling iterative, data-driven optimization of sequential customer touchpoints. Serialisering involves delivering content or marketing messages in a planned sequence to nurture leads or guide customers through a funnel. A/B testing complements this by allowing marketers to experiment with variations of each step in the sequence—such as different headlines, offers, or call-to-actions—to identify which version performs better at driving engagement or conversions at that specific stage. By integrating A/B testing into each serialized step, businesses can refine the sequence dynamically, improving overall campaign effectiveness and customer experience. This relationship is practical because without A/B testing, serialisering relies on assumptions about what content order or messaging works best; with A/B testing, those assumptions are validated and optimized, making the serialized strategy more precise and impactful. Additionally, insights from A/B tests at one step can inform adjustments in subsequent steps, creating a feedback loop that enhances the entire serialized journey.
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