serviceopplevelse
Definisjon
Den samlede opplevelsen og oppfatningen en kunde har når han eller hun interagerer med en tjenesteleverandør, som omfatter alle aspekter av tjenestelevering og kundetilfredshet.
Synonymer3
Antonymer3
Eksempler på bruk1
The serviceopplevelse at the hotel was exceptional, leading to high customer satisfaction; Companies invest heavily in improving the serviceopplevelse to retain clients; A positive serviceopplevelse often results in repeat business and referrals.
Etymologi og opprinnelse
Derived from the Norwegian compound word 'service' (from English 'service', meaning the act of serving) and 'opplevelse' meaning 'experience'. The term combines these to describe the experience related to service interactions.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
is indirectly related through inventory management impacting service experience
viewability
is a factor influencing
Account based marketing (ABM)
Account Based Marketing (ABM) and serviceopplevelse (service experience) are deeply interconnected in B2B marketing and digital strategy because ABM’s success hinges on delivering highly personalized and relevant experiences to targeted accounts, which directly involves managing and optimizing the service experience. Specifically, ABM requires marketing, sales, and customer success teams to collaborate closely to understand the unique needs, pain points, and preferences of each target account. This understanding informs the design and delivery of tailored service experiences—both digital and human—that reinforce the value proposition and build trust. For example, personalized onboarding processes, customized content, proactive support, and seamless digital interactions all contribute to a superior serviceopplevelse that nurtures account engagement and accelerates deal velocity. Additionally, digital strategies such as CRM integration, marketing automation, and data analytics enable real-time insights into account behavior and service touchpoints, allowing continuous refinement of the service experience to align with ABM goals. Thus, the quality of serviceopplevelse directly impacts ABM effectiveness by enhancing relationship depth, increasing customer lifetime value, and driving advocacy within target accounts.
a/b-testing
A/B testing is a methodical approach to optimizing serviceopplevelse (service experience) by empirically comparing different versions of a service touchpoint—such as website interfaces, app flows, or customer communication—to identify which variant delivers a better user experience and business outcome. In marketing and digital strategy, serviceopplevelse is critical for customer satisfaction, retention, and conversion rates. By applying A/B testing, businesses can isolate specific elements impacting the service experience (e.g., call-to-action wording, page layout, response time) and make data-driven decisions to enhance these elements. This iterative experimentation reduces guesswork, allowing marketers and strategists to refine the service experience in a way that directly aligns with customer preferences and behaviors, thereby improving engagement and driving measurable business growth. Essentially, A/B testing operationalizes the improvement of serviceopplevelse by providing a structured, evidence-based framework to optimize every interaction point within the customer journey.
Ad creative
Ad creative directly influences the initial perception and expectations customers form about a brand's service experience (serviceopplevelse). Effective ad creatives set clear, compelling, and accurate representations of the service, which primes customers for a positive service journey. Conversely, insights from the actual service experience can inform and refine ad creatives to better align messaging with real customer satisfaction drivers, reducing the risk of overpromising or misalignment. In digital strategy, this feedback loop is critical: ad creatives that reflect authentic service qualities increase conversion rates and customer retention by creating congruence between promise and delivery. Practically, marketing teams can analyze service experience data (e.g., customer feedback, NPS scores) to tailor ad creatives that highlight the most valued service attributes, while service teams can prepare to meet the expectations set by these creatives, ensuring a seamless end-to-end customer journey. This integration enhances brand trust and optimizes marketing ROI by minimizing customer churn caused by mismatched expectations.
Account executive
An Account Executive (AE) plays a pivotal role in shaping and delivering the service experience (serviceopplevelse) for clients within marketing, business, and digital strategy contexts. Specifically, the AE acts as the primary liaison between the client and the service or product provider, managing expectations, communicating client needs, and ensuring that the service delivery aligns with those needs. Through direct client interaction, the AE gathers insights about client preferences, pain points, and desired outcomes, which inform the customization and optimization of the service experience. In digital strategy, the AE translates client feedback into actionable requirements for digital teams, helping to tailor digital touchpoints—such as personalized content, user interfaces, or customer support channels—to enhance overall satisfaction. By proactively managing client relationships and coordinating internal teams, the AE ensures that the service experience is seamless, responsive, and aligned with strategic marketing goals, ultimately driving client retention and business growth. This relationship is practical and cyclical: the quality of the service experience directly impacts client satisfaction and retention, which the AE monitors and influences through ongoing engagement and service adjustments.
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