Social media advertising platform
Definisjon
En digital plattform som brukes til å opprette, administrere og analysere annonser på sosiale medier.
Synonymer3
Antonymer2
Eksempler på bruk1
Many businesses utilize social media advertising platforms to engage younger demographics. Facebook and Instagram are among the most popular social media advertising platforms for marketers. The effectiveness of a social media advertising platform can be gauged through analytics and engagement metrics.
Etymologi og opprinnelse
The term 'social media' combines 'social,' relating to society or its organization, and 'media,' referring to means of communication. 'Advertising' derives from the Latin 'advertere,' meaning to turn toward. 'Platform' originates from the Latin 'platforma,' meaning a flat form or structure.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
"ABC-Analyse (Strategic Method of Inventory Management)"
are tools used for different aspects of business management
e-post
Both 'social media advertising platform' and 'e-post' serve as digital channels for communication and marketing, enabling users to engage and share messages with a wide audience instantly.
Facebook Business Manager
Facebook Business Manager is a powerful tool that enables businesses to streamline their social media advertising efforts across a comprehensive social media advertising platform, fostering targeted engagement and campaign management.
Facebook-kampanje
Both 'Social media advertising platform' and 'Facebook-kampanje' reflect the strategies businesses use to promote their products or services through targeted advertising efforts on social networks, with the latter specifically referencing a campaign executed on the Facebook platform.
Hotjar
Both 'Social media advertising platform' and 'Hotjar' connect through their focus on optimizing user engagement and experience, as social media platforms advertise to reach audiences effectively, while Hotjar provides insights on how users interact with digital content.
Prospekt
Both 'Social media advertising platform' and 'Prospekt' involve the concept of promoting and discovering new opportunities: social media advertising platforms facilitate the visibility of brands to potential audiences, while 'Prospekt' suggests exploring possibilities and potential in a specific context.
annonsering
Both "social media advertising platform" and "annonsering" (which means advertising in Norwegian) represent modern tools and strategies for promoting products and services, illustrating the global nature of marketing in the digital age.
sidevisning
Both 'social media advertising platform' and 'sidevisning' relate to the visibility and promotion of content, where an advertising platform leverages social interactions to enhance exposure (sidevisning) of products or ideas.
a/b-test
Social media advertising platforms provide marketers with the ability to run multiple ad variations simultaneously to different audience segments. A/B testing is a critical methodology within these platforms that enables marketers to systematically compare different versions of ads—such as variations in creative elements, copy, targeting parameters, or calls-to-action—to identify which performs better against predefined metrics like click-through rates, conversions, or engagement. This iterative testing process is embedded into the campaign management workflow of social media platforms, allowing marketers to optimize budget allocation in real-time by scaling the higher-performing variants and pausing underperforming ones. The WHY is that social media advertising platforms generate vast amounts of data quickly, and without A/B testing, marketers risk inefficient spend and suboptimal campaign outcomes. The HOW is that these platforms typically provide built-in A/B testing tools or split testing features that automate traffic distribution evenly across variants and provide statistically valid performance reports, enabling data-driven decision-making and continuous campaign improvement. Therefore, A/B testing transforms social media advertising from a guesswork-driven activity into a precise, performance-optimized strategy, directly leveraging the platform’s targeting and delivery capabilities to maximize ROI.
Kjøpstrakt
"Kjøpstrakt," which translates to "purchase funnel" in Norwegian, parallels the concept of a "social media advertising platform," as both are essential in guiding consumers through the decision-making process—from awareness to conversion in the digital marketplace.
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