Sosial markedsføring
Definisjon
Bruken av sosiale medieplattformer og nettsteder for å promotere et produkt eller en tjeneste.
Synonymer3
Antonymer2
Eksempler på bruk1
Social markedsføring has become essential for businesses; Many companies invest heavily in sosial markedsføring; Effective sosial markedsføring can lead to increased brand awareness
Etymologi og opprinnelse
" sosial" means "social" and "markedsføring" means "marketing"
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
annonsering
"Sosial markedsføring" (social marketing) and "annonsering" (advertising) both aim to influence behavior and promote ideas, utilizing strategic communication to reach and engage target audiences for social or commercial purposes.
designspråk
"Sosial markedsføring" (social marketing) and "designspråk" (design language) are interconnected as both utilize aesthetic cues and strategic communication to influence behavior and convey messages effectively in engaging ways.
Account based marketing (ABM)
Account Based Marketing (ABM) and Sosial markedsføring (social marketing) intersect in their strategic use of targeted messaging and engagement to influence specific audiences, but they operate with different end goals and methodologies that can complement each other in a digital strategy. ABM focuses on personalized marketing efforts directed at high-value business accounts, leveraging detailed insights to tailor campaigns that resonate with decision-makers within those accounts. Sosial markedsføring, on the other hand, aims to drive behavioral change or promote social causes through marketing techniques, often using social media platforms and community engagement to influence public attitudes or behaviors. The practical connection lies in how Sosial markedsføring tactics—such as community building, storytelling, and leveraging social proof—can enhance ABM campaigns by creating authentic engagement and trust with target accounts. For example, an ABM strategy targeting corporate sustainability officers might integrate Sosial markedsføring principles by sharing impactful social cause content or facilitating peer discussions on social platforms, thereby deepening relationships and aligning brand values with the target audience’s social concerns. This fusion helps ABM campaigns move beyond transactional outreach to foster meaningful, socially aware dialogues that increase account engagement and conversion likelihood. Additionally, digital strategies that incorporate social listening and sentiment analysis from Sosial markedsføring efforts can provide ABM teams with nuanced insights into account-level attitudes and emerging social trends, enabling more adaptive and contextually relevant messaging. Thus, Sosial markedsføring enriches ABM by embedding social influence dynamics and behavioral insights into highly targeted B2B marketing approaches.
datautvinning
The connection between 'datautvinning' (data mining) and 'Sosial markedsføring' (social marketing) lies in the ability to extract valuable insights from data to enhance targeted marketing strategies and engage audiences more effectively.
Event marketing
Event marketing and sosial markedsføring both utilize engaging experiences and community interaction to build brand awareness and foster relationships with target audiences.
anskaffelsesverdi
The connection between 'anskaffelsesverdi' (acquisition value) and 'Sosial markedsføring' (social marketing) lies in how understanding the value of resources can enhance the effectiveness of social marketing strategies aimed at optimizing societal benefits.
Customer service strategy
A successful customer service strategy can enhance social marketing efforts by fostering genuine relationships that encourage positive word-of-mouth and brand loyalty.
Markedsplan
The connection between 'Markedsplan' (Marketing Plan) and 'Sosial markedsføring' (Social Marketing) lies in their shared goal of strategically promoting products or ideas while addressing social issues and fostering community engagement.
CRO (Conversion rate optimization)
CRO and sosial markedsføring (social marketing) are intertwined strategies that both aim to engage and convert audiences, enhancing the effectiveness of online interactions to boost business growth.
CPA (Cost-per-action)
CPA (Cost-per-action) and sosial markedsføring (social marketing) intertwine as both strategies focus on optimizing actions and engagements in digital campaigns, aiming to enhance communication and conversion in targeted audiences.
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