Target market

ˈtɑːrɡɪt ˈmɑːrkɪt
English MarketingBusinessEconomicsStrategy+1 til

Definisjon

En spesifikk gruppe forbrukere som et selskap retter sine produkter og tjenester mot.

Synonymer4

Niche marketdemographicaudiencecustomer segment

Antonymer2

General marketmass market

Eksempler på bruk1

1

Companies often analyze their target market to tailor their marketing strategies; understanding the target market is crucial for product development; the advertising campaign was specifically designed for the target market of young professionals.

Etymologi og opprinnelse

"Target" derives from the late Middle English "terget," meaning "mark or goal," while "market" comes from the Latin "mercatus," meaning "trade or market."

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

Se alle relasjoner

"ABC-Analyse (Strategic Method of Inventory Management)"

is used for

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Utforsk relasjon

Annonsegjenkjenning

'Annonsegjenkjenning' (ad recognition) and 'target market' are connected through the idea that effective ad recognition is essential for brands to successfully engage and resonate with their specific target market.

Utforsk relasjon

e-post

"E-post" and "Target market" connect through digital marketing, where e-post serves as a tool for reaching and engaging a specific audience within a defined target market.

Utforsk relasjon

Facebook Pixel

The Facebook Pixel serves as a digital compass that helps businesses navigate and pinpoint their target market, ensuring marketing efforts are directed precisely where they are most likely to convert.

Utforsk relasjon

a/b-testing

Target market definition establishes the specific audience segment whose preferences, behaviors, and needs a business aims to address. A/B testing then operationalizes this understanding by experimentally comparing variations of marketing messages, product features, or user experiences tailored to that segment. By running A/B tests within a clearly defined target market, marketers can identify which elements resonate best with that audience, optimizing conversion rates and engagement. Without a well-defined target market, A/B testing risks producing misleading or irrelevant results because the tested variations may not align with the actual preferences of the intended customers. Conversely, insights gained from A/B testing can refine the understanding of the target market by revealing nuanced preferences or behaviors, enabling more precise segmentation and personalization strategies. Thus, defining the target market guides the design and interpretation of A/B tests, while A/B testing validates and deepens the knowledge of that market segment, creating a feedback loop that enhances marketing effectiveness and digital strategy execution.

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Flyer

A "flyer" is a targeted marketing tool designed to reach a specific "target market," effectively soaring into the hands of potential customers to capture their attention and drive engagement.

Utforsk relasjon

forbruker

The connection between "target market" and "forbruker" lies in the shared focus on understanding specific consumer needs and preferences to effectively engage and satisfy the intended audience.

Utforsk relasjon

annonsetekst

The connection between 'annonsetekst' (advertising text) and 'Target market' lies in the fact that effective advertising text is crafted specifically to resonate with the target market, ensuring that the message speaks directly to the intended audience’s needs and

Utforsk relasjon

alt-tekst

"Alt-tekst" enhances accessibility by providing descriptions for images, ensuring that marketing strategies effectively reach diverse target markets, including those with visual impairments.

Utforsk relasjon

keynote

The connection between 'target market' and 'keynote' lies in the importance of delivering a compelling message that resonates with a specific audience, much like a keynote speaker aims to inspire and engage their target listeners.

Utforsk relasjon

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