Targeting
Definisjon
Handling av å rette en handling eller fokus mot et spesifikt mål eller publikum.
Synonymer4
Antonymer3
Eksempler på bruk1
The marketing team is targeting a younger demographic; The campaign is targeting specific interests; The study is targeting the effects of climate change.
Etymologi og opprinnelse
From the noun 'target,' derived from Middle French 'tergier,' meaning to mark or aim at.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Facebook Pixel
The Facebook Pixel acts as a digital spotlight, illuminating user behavior to enable precise targeting in advertising strategies.
forbruker
The connection between 'forbruker' (Norwegian for 'consumer') and 'targeting' lies in the marketing realm, where understanding consumer behavior is crucial for effectively targeting specific demographics in advertising campaigns.
søkemotor
Søkemotor (which means "search engine" in Norwegian) and targeting both involve the process of honing in on specific information or audiences, as search engines refine results based on user queries while targeting focuses marketing efforts toward particular demographics.
Account executive
In marketing and business contexts, an Account Executive (AE) plays a critical role in managing client relationships and driving sales growth by aligning marketing strategies with client needs. Targeting, which involves identifying and focusing on specific customer segments most likely to convert, is a foundational element that informs the AE's approach to client engagement and campaign planning. Practically, the AE uses targeting insights—such as demographic, psychographic, and behavioral data—to tailor pitches, recommend appropriate marketing channels, and develop customized proposals that resonate with the client’s ideal audience. This targeted approach increases the likelihood of campaign success and client satisfaction, as the AE can demonstrate a clear understanding of the market segments that will deliver the highest ROI. Furthermore, in digital strategy, the AE collaborates with marketing teams to refine targeting parameters based on client feedback and campaign performance, ensuring continuous optimization. Thus, targeting directly shapes the AE’s strategic recommendations and client communications, making it an essential tool for effective account management and business growth.
Ad copy
Ad copy and targeting are intrinsically linked in marketing and digital strategy because effective targeting defines the audience's specific characteristics—such as demographics, interests, behaviors, and pain points—which directly informs the creation of ad copy tailored to resonate with that audience. The WHY is that without precise targeting, ad copy risks being too generic, reducing engagement and conversion rates. The HOW involves using targeting data to craft messaging that addresses the audience’s unique needs, language, and motivations, thereby increasing relevance and response rates. For example, if targeting young professionals interested in fitness, the ad copy might emphasize convenience and energy-boosting benefits, whereas targeting retirees might focus on health maintenance and ease of use. This alignment ensures that the ad copy speaks directly to the targeted segment’s mindset, improving campaign efficiency and ROI.
Online advertising
Online advertising and targeting are intricately connected as effective digital marketing relies on precisely identifying and reaching specific audience segments to deliver tailored messages that resonate and drive engagement.
Salgskvalifisert lead (SQL)
Salgskvalifisert lead (SQL) represents a well-defined potential customer, making effective targeting essential for optimizing sales strategies and maximizing conversion rates.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is like a precision archer, where targeting the right audience ensures each ad hit maximizes impact and minimizes cost.
Customer data integration
Customer data integration serves as the foundation that enables precise targeting by consolidating customer insights to tailor marketing efforts effectively.
Pay-per-click (PPC) advertising strategy
Pay-per-click advertising strategy relies on precise targeting to ensure that ads reach the most relevant audience, maximizing engagement and ROI.
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