viewability
Definisjon
Kvaliteten eller tilstanden av å være synlig eller i stand til å bli sett, spesielt i sammenhenger som reklame eller skjermvisning.
Synonymer3
Antonymer3
Eksempler på bruk1
The viewability of online ads is crucial for measuring their effectiveness; Improving the viewability of the billboard increased its impact on passing drivers; The software analyzes the viewability of content on various screen sizes.
Etymologi og opprinnelse
Derived from the noun 'view' (from Old French 'veu', from Latin 'videre' meaning 'to see') combined with the suffix '-ability', which denotes a quality or capacity. The term emerged in the late 20th century, particularly in media and advertising contexts to describe how much of an advertisement is actually seen by viewers.
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
forventningsstyring
is used for
report builder
is a metric used in
intent signal
is a metric used to assess the effectiveness of intent signals
serviceopplevelse
is a factor influencing
konverteringshindring
is a factor influencing
kundeinnsikt
is a factor influencing
headless
is a concept relevant to
ssp
is a metric used to evaluate the effectiveness of an SSP
tilfredshetsmåling
is a metric used in
a/b-test
A/B testing in digital marketing is used to compare different versions of ads, landing pages, or creative elements to determine which performs better in driving user engagement or conversions. Viewability, which measures whether an ad was actually seen by a user (e.g., the percentage of the ad's pixels in view for a minimum time), directly impacts the validity and interpretation of A/B test results. If an ad variant has low viewability, its measured performance metrics (click-through rates, conversions) may be artificially deflated due to users not actually seeing the ad. Therefore, incorporating viewability metrics into A/B testing frameworks allows marketers to filter or weight test data to ensure comparisons reflect true user exposure rather than mere ad delivery. This improves the accuracy of conclusions drawn from A/B tests, enabling more reliable optimization decisions. Practically, marketers might segment test results by viewability thresholds or adjust bids and creative elements to enhance viewability, thereby increasing the statistical power and business relevance of A/B tests. In digital strategy, this relationship ensures that optimization efforts focus on ads that users genuinely see, maximizing ROI and reducing wasted spend on impressions that have no chance to influence behavior.
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