vlogg

/vlɒg/
Englishdigital mediasocial mediacontent creationonline presence

Definisjon

En type videoblogg som typisk kombinerer videoinnhold med kommentarer, ofte med fokus på personlige erfaringer eller meninger.

Synonymer3

video blogvlogwebisode

Antonymer1

none

Eksempler på bruk1

1

She started her own vlog to share her travel adventures; many people enjoy watching cooking vlogs for new recipes; his vlog gained thousands of subscribers within a few months.

Etymologi og opprinnelse

A blend of 'video' and 'blog,' coined in the early 2000s as video blogging gained popularity.

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Retargeting

Both 'vlogg' and 'retargeting' represent modern digital marketing strategies, where 'vlogg' captures the attention of audiences through engaging video content, while 'retargeting' strategically reminds those audiences of products or services they’ve

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innholdsmarkedsføring

The connection between 'vlogg' (vlog) and 'innholdsmarkedsføring' (content marketing) lies in their synergy, as vlogs serve as dynamic platforms for engaging storytelling and brand promotion within content marketing strategies.

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a/b-test

In digital marketing and business strategy, vlogging (video blogging) serves as a dynamic content format to engage audiences, build brand personality, and communicate messages effectively. A/B testing complements vlogging by enabling marketers to empirically determine which video elements—such as thumbnails, titles, video length, calls-to-action, or even content style—drive better viewer engagement, conversion rates, or other KPIs. For example, marketers can create two versions of a vlog episode with different intros or CTAs and run A/B tests on distribution platforms (like YouTube or social media ads) to identify which version yields higher watch time or click-through rates. This iterative testing refines vlog content strategy, ensuring that video marketing efforts are optimized based on data rather than intuition. Therefore, A/B testing operationalizes the optimization of vlogging content, making the relationship actionable and measurable within digital strategy frameworks.

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Competitive analysis

Both "competitive analysis" and "vlogg" involve examining strengths and weaknesses, with competitive analysis assessing businesses and vlogg capturing personal narratives to engage and outperform others online.

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Account executive

An Account Executive (AE) in marketing and business acts as the primary liaison between clients and the agency or company, responsible for managing client relationships, understanding their goals, and coordinating campaign execution. A vlogg (vlog) serves as a dynamic content format that can be leveraged within digital strategy to engage audiences through authentic storytelling and visual narratives. The relationship between an AE and a vlogg is actionable in that the AE identifies client opportunities where vlogging can enhance brand visibility, customer engagement, or product education. The AE then collaborates with content creators, strategists, and media buyers to integrate vlogs into the client’s marketing mix, ensuring alignment with campaign objectives and target demographics. This means the AE must understand the strategic value of vlogs, negotiate resources, and measure their impact on KPIs such as engagement rates or conversion. Thus, the AE facilitates the practical deployment of vlogs as part of a broader digital strategy to meet client goals, making the vlogg a tactical content asset that the AE activates and manages within client campaigns.

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Inbound marketing tools

Inbound marketing tools can enhance a vlogg by optimizing content visibility and engagement, transforming casual viewers into loyal followers through strategic audience attraction and nurturing.

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User experience design tools

User experience design tools enhance the crafting of vlogs by optimizing how viewers interact with video content, thus making the vlogging experience more engaging and intuitive.

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Marketing strategy template

A "marketing strategy template" provides a structured approach to promoting content, while a "vlogg" serves as a dynamic platform to execute and showcase that strategy in an engaging visual format.

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Customer Service Automation

Customer Service Automation and 'vlogg' converge in their shared potential to enhance user experience, as automated responses can be showcased in engaging vlog formats, transforming routine interactions into informative and entertaining content.

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Demographics

Demographics shape the audience for a vlogg, influencing content creation and engagement based on the viewers' age, interests, and cultural backgrounds.

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