xml

ˈɛksɛmɛl
English ["technology""markup""data""web development"]

Definisjon

En merkeskapsel som brukes til å kode dokumenter i et format som både er lesbart for mennesker og maskiner.

Synonymer2

markup languagedata format

Antonymer1

none

Eksempler på bruk1

1

["XML is commonly used for web services.", "XML files are often used for configuration settings.", "Many APIs return data in XML format."]

Etymologi og opprinnelse

XML stands for eXtensible Markup Language, which was designed to store and transport data.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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"ABC-Analyse (Strategic Method of Inventory Management)"

can be used to represent data for

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styrke
Utforsk relasjon

ad exchange

In digital advertising, ad exchanges serve as automated marketplaces where publishers sell ad inventory and advertisers bid to display ads in real-time. XML (Extensible Markup Language) plays a critical role in this ecosystem by providing a standardized, machine-readable format for the communication and data exchange between different platforms involved in the ad exchange process. Specifically, XML is used to structure bid requests, responses, and ad metadata, enabling seamless interoperability between demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges themselves. This structured data format ensures that complex information such as targeting parameters, user data, ad creatives, and pricing details are accurately transmitted and parsed across disparate systems, facilitating real-time bidding (RTB) and efficient ad delivery. Without XML or similar structured data formats, the automation and scalability of ad exchanges would be severely hindered, as manual or inconsistent data handling would slow down transactions and reduce targeting precision. Therefore, XML underpins the technical communication layer that allows ad exchanges to function effectively within digital marketing strategies, supporting programmatic buying and selling of ad space at scale.

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Utforsk relasjon

ettermarkedet

XML, a markup language for structuring data, can be seen as a blueprint for building a comprehensive architecture in the ‘ettermarkedet’ (Norwegian for the secondary market), which relies on organized information to facilitate transactions and exchanges of goods.

Utforsk relasjon

e-post

E-post and XML are connected through their roles in digital communication, where e-post serves as a medium for exchanging messages, while XML provides a structured format that organizes and enhances the content of those messages for interoperability.

Utforsk relasjon

stukturkapital

'Stukturkapital' represents the organizational framework or knowledge within a system, while 'XML' serves as a structured markup language for organizing and transporting data, highlighting the synergy between structural knowledge and data representation.

Utforsk relasjon

Account based marketing (ABM)

Account Based Marketing (ABM) relies heavily on precise, personalized data integration and communication between multiple marketing and sales systems to target specific high-value accounts effectively. XML (Extensible Markup Language) plays a critical role in this context by enabling standardized data exchange formats across disparate platforms such as CRM systems, marketing automation tools, and data analytics engines. Specifically, XML facilitates the structured sharing of detailed account information, campaign parameters, and engagement metrics, allowing ABM platforms to aggregate and synchronize data from various sources seamlessly. This interoperability ensures that personalized content and messaging are accurately delivered to the right stakeholders within target accounts, enhancing the precision and effectiveness of ABM strategies. Moreover, XML-based APIs and data feeds can automate the updating of account profiles and campaign results in real-time, supporting dynamic adjustments in ABM campaigns based on evolving account behaviors and insights. Therefore, XML acts as a backbone for data interoperability and integration that underpins the operational execution of ABM in complex digital marketing ecosystems.

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LTV CAC Ratio

no direct connection

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Utforsk relasjon

Account executive

In marketing and business contexts, an Account Executive (AE) often manages client relationships, campaign deliverables, and coordinates between creative, technical, and strategy teams. XML (eXtensible Markup Language) plays a critical role in digital strategy by structuring and exchanging data across platforms, such as CRM systems, marketing automation tools, and content management systems. The practical connection lies in the AE's need to understand or leverage XML-based data flows to ensure accurate campaign execution and reporting. For example, an AE may work with technical teams to interpret XML-formatted client data feeds, product catalogs, or campaign metadata to customize marketing materials or integrate client data into digital platforms. This ensures that client requirements are translated correctly into technical specifications, enabling seamless data-driven marketing campaigns. Therefore, the AE's effectiveness in managing digital projects can be enhanced by familiarity with XML's role in data interoperability, allowing them to better coordinate between client needs and technical implementation.

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Ad copy

In digital marketing and business, ad copy—the textual content crafted to persuade or inform potential customers—is often integrated into structured data formats like XML to enable dynamic, scalable, and automated advertising workflows. XML serves as a standardized markup language that organizes ad copy along with associated metadata (such as targeting parameters, campaign IDs, or creative variations) in a machine-readable format. This structured approach allows marketing platforms, ad servers, and programmatic buying systems to efficiently parse, customize, and deploy multiple versions of ad copy across diverse channels and audiences without manual intervention. For example, an XML feed containing various ad copy snippets can be ingested by a demand-side platform (DSP) to dynamically assemble personalized ads based on user data or campaign rules. This integration enhances agility in campaign management, supports real-time optimization, and ensures consistency across distributed advertising ecosystems. Therefore, XML acts as a backbone for managing and scaling ad copy deployment in complex digital strategies, enabling marketers to automate content delivery while maintaining control over messaging nuances.

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Social media content platform

Social media content platforms utilize XML as a powerful framework to structure and exchange data efficiently, enabling seamless integration and sharing of multimedia content across various applications and services.

Utforsk relasjon

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