a/b-testvsprispsykologi

Prispsykologi (price psychology) informs the design of pricing strategies by leveraging consumer behavioral insights such as perceived value, price anchoring, and price sensitivity. A/B testing provides a systematic, data-driven method to empirically validate which price presentation or pricing strategy resonates best with the target audience. Specifically, marketers and digital strategists use A/B tests to experiment with different price points, discount structures, or price framing techniques derived from prispsykologi theories. By measuring conversion rates, average order value, or revenue per visitor across variants, they can identify the most effective psychological pricing approach in practice rather than relying solely on theory or intuition. Thus, A/B testing operationalizes prispsykologi by quantifying its real-world impact on consumer behavior and business outcomes, enabling iterative optimization of pricing tactics in digital channels.