Digital markedsføringvsad server

Digital markedsføring (digital marketing) involves planning, executing, and optimizing marketing campaigns across digital channels to reach target audiences effectively. An ad server is a technology platform that stores, manages, and delivers digital advertisements to websites, apps, or other digital properties. The relationship between digital markedsføring and ad servers is foundational and operational: ad servers enable marketers to implement and control digital marketing campaigns by precisely delivering ads based on targeting parameters, frequency capping, and real-time performance data. This allows marketers to optimize campaigns dynamically, measure engagement metrics such as impressions, clicks, and conversions, and conduct audience segmentation and retargeting. Without ad servers, digital marketers would lack the infrastructure to efficiently distribute ads at scale, track their effectiveness, and adjust strategies based on granular data. Therefore, ad servers act as the execution and measurement backbone that transforms digital marketing strategies into actionable, data-driven campaigns.