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Ad targetingvsbenchmarking

Relasjonsforklaring

Benchmarking and ad targeting both involve assessing and optimizing performance — while benchmarking measures standards for success, ad targeting tailors strategies to reach and engage specific audiences effectively.

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Ad targeting

nounˈæd ˈtɑːɡɪtɪŋ

The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographics, interests, and online behavior.

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benchmarking

substantivbɛnʧˌmɑrkɪŋ

the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies

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