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Ad targeting softwarevsSocial media advertising
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Social media advertising and ad targeting software are two sides of the same coin, where the former amplifies brand visibility and the latter sharpens audience precision, together crafting a more effective marketing symphony.
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Ad targeting software
nounæd ˈtɑːɡɪtɪŋ ˈsɔːftwɛr
Software specifically designed to deliver advertisements to targeted audiences based on various criteria, enhancing the effectiveness of marketing campaigns.
Social media advertising
noun/ˈsoʊʃəl ˈmiːdiə ˌædvərˈtaɪzɪŋ/
The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a targeted audience.