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Attribution modeling softwarevsAd targeting strategy

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Attribution modeling software enhances an ad targeting strategy by analyzing consumer behavior to identify which marketing efforts are most effective in driving conversions.

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Ad targeting strategy

nounæd ˈtɑːɡɪtɪŋ ˈstrætədʒi

A marketing approach that focuses on delivering advertisements to specific audiences based on various criteria, including demographics, interests, and behaviors.

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Attribution modeling software

nounætʹɪˌbjuːʃən ˈmɒdəlɪŋ ˈsɔːftwɛər

Attribution modeling software encompasses tools and applications designed to analyze and allocate credit to various marketing channels based on their contributions to conversions or other desired outcomes.

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