Annonseringsfunnelvsa/b-testing

An "Annonseringsfunnel" (advertising funnel) represents the structured customer journey stages from awareness to conversion through targeted ads. A/B testing is integral to optimizing each stage of this funnel by systematically comparing different ad creatives, messaging, targeting parameters, landing pages, and calls-to-action to identify which variants drive better engagement and conversion rates. Specifically, marketers use A/B testing within the funnel to validate assumptions about audience behavior at each step, reduce drop-off rates, and improve overall funnel efficiency. For example, testing different ad headlines in the awareness phase can increase click-through rates, while testing landing page layouts in the consideration phase can boost conversion rates. This iterative experimentation enables data-driven refinement of the funnel, ensuring that advertising spend is allocated to the highest-performing elements and that the funnel progressively delivers better ROI.