Anskaffelsesstrategivsa/b-testing

An "Anskaffelsesstrategi" (procurement/acquisition strategy) in marketing and business defines how a company plans and executes the acquisition of customers, leads, or resources to achieve growth objectives. A/B testing plays a critical role within this strategy by enabling data-driven optimization of acquisition channels, messaging, and user experiences. Specifically, A/B testing allows marketers to experiment with different versions of ads, landing pages, sign-up flows, or call-to-actions to identify which variants yield higher conversion rates or better customer quality. This iterative experimentation informs the procurement strategy by pinpointing the most effective tactics and resource allocations, reducing acquisition costs and improving ROI. Without A/B testing, the anskaffelsesstrategi would rely more on assumptions or static approaches, limiting its ability to adapt and optimize dynamically. Thus, A/B testing operationalizes and refines the acquisition strategy through continuous, evidence-based improvements in customer acquisition efforts.