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Digital MarkedsføringvsAttribution Modeling
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Digital Markedsføring (Digital Marketing) employs Attribution Modeling to analyze and optimize the effectiveness of various marketing channels in driving consumer actions.
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Attribution Modeling
nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ
A statistical method used to assess the impact of various marketing channels on sales or conversions.