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Sales enablementvsBannerblindhet

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Sales enablement and banner blindness are connected through the challenge of capturing attention; while sales enablement seeks to empower teams to effectively engage customers, banner blindness reflects the struggle to break through the noise and capture that same attention in a crowded market.

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Bannerblindhet

substantivˈbænərˌblaɪndhɛt

A state of being blind to the opinions or viewpoints of others; a refusal to consider alternative perspectives, often leading to conflicts and misunderstandings.

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Sales enablement

nounseɪlz ɪˈneɪbəlmənt

Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectively.

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