Begrepsammenligning
Brand equityvsannonsetretthet
Relasjonsforklaring
Brand equity, the value a brand adds to a product or service, can be seen as a form of annonsetretthet, or 'advertising transparency', where the trust and recognition built through transparent marketing practices enhance a brand's worth in the eyes
Begrepsammenligning
Detaljert oversikt over begge begreper
annonsetretthet
substantiva-non-set-ret-thet
The quality of being unannounced or not previously communicated.
Brand equity
substantivbrænd ˈɛkwɪti
The value added to a product or service by having a well-known brand name, which can influence consumer behavior and loyalty.