Begrepsammenligning
Brand identityvskeyword stuffing
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While 'brand identity' focuses on building a cohesive and recognizable image for a business, 'keyword stuffing' dilutes that image by prioritizing search engine manipulation over authentic communication, highlighting the tension between genuine branding and SEO tactics.
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Brand identity
nounbrænd aɪˈdɛntɪti
The visible elements of a brand, including color, design, and logo, that differentiate it in the minds of consumers.
keyword stuffing
nounˈkiːˌwɜrd ˈstʌfɪŋ
The practice of excessively using keywords in web content to manipulate search engine rankings, often resulting in penalties from search engines.