Begrepsammenligning
rolevsBrand Positioning
Relasjonsforklaring
The 'role' of a brand in the marketplace is essential for effective 'brand positioning', as it defines how the brand differentiates itself and resonates with its target audience.
Begrepsammenligning
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Brand Positioning
noun/brænd pəˈzɪʃənɪŋ/
The strategic process of establishing a brand's identity in the minds of consumers, differentiating it from competitors, and effectively communicating its unique value proposition.