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Pay-per-click (PPC) advertising managementvsBrand positioning strategy

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Both 'Brand positioning strategy' and 'Pay-per-click (PPC) advertising management' focus on effectively targeting specific audiences to enhance visibility and control brand perception in a competitive marketplace.

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Brand positioning strategy

substantivbrænd pəˈzɪʃənɪŋ ˈstrætədʒi

A strategic approach used by a company to create a distinct image and identity for its products or services in the minds of consumers.

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Pay-per-click (PPC) advertising management

nounpeɪ pər klɪk (ˈpiːˈpiːˈsiː) ædˈvɜːrˌtaɪzɪŋ ˈmænɪdʒmənt

A model of online advertising where advertisers incur a cost each time their ad is clicked, commonly utilized to enhance website traffic.

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